Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement.

Review 142

Review Company Klout Policies 142

Bill Hartzer

MARCH 5, 2013

I have news for you: you’re not using your online social media influence as you should be. That’s what I’ll discuss in this book. Make money on the internet by building up your social media influence. Talk to others online (real people) on Twitter, on Google Plus, on Facebook in an effort to build up your Klout score.

Influencer 146

Influencer Social Media Domain Name Klout 146

Convince & Convert

JUNE 3, 2012

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Reasons Why Online Influencer Outreach is Overrated. First , we tend to confuse audience with influence. The Two Dimensions of Online Influence.

Influencer 155

Influencer Klout How To Blogger 155

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

Travel 66

Travel Influencer Brands Airlines 66

Direct Marketing Observations

NOVEMBER 4, 2011

Do you believe in the Klout score? i.e. We’re going to use social to drive sales, for lead gen , for referrals, for bookings, for awareness through brand mentions etc. Now if marketers can tell us because of those likes we were able to convert them into x amount of bookings or sales, well now we’re getting somewhere.

Klout 206

Klout Facebook Metrics Engagement 206

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

The Way of the Web

SEPTEMBER 29, 2011

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Measuring influence or just tracking loyalty? and Flickr.

Klout 49

Klout Loyalty Social Networking Influencer 49

Twist Image

JULY 31, 2011

Schaefer over at Grow Blog just published his first business book, The Tao of Twitter , so beyond a conversation about why the world needs another book about Twitter , we also spent a boatload of time discussing and dissecting power, influence and the Social Web. business book. Enjoy the conversation. bite size edits.

Influencer 93

Influencer Klout ROI Advertising 93

Koka Sexton

DECEMBER 22, 2012

.” The criteria used to benchmark each individual’s impact within the sales space was: Social media presence – Twitter/ Facebook/ Klout score/LinkedIn authority. Quality, regularity and popularity of written work – books, blog posts, articles, EBooks etc. Active engagement with recognized resource sites.

Influencer 81

Influencer Klout Marketing eBook 81

Jeff Esposito

AUGUST 14, 2011

If you want to get a reaction from a public relations or social media pro, ask them about influence. Some will say influence is misconstrued as “ popular. Others believe that follower numbers measure influence. But is influence really measurable? Klout and Edelman believe it can be. I do give Edelman credit though.

Influencer 48

Influencer Klout Foursquare Analysis 48

Akamai Marketing

MARCH 9, 2009

Marriott Hawaii bookings are up 40%. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? Along the way, Spirit of Aloha gathered such interest, they started a blog , to keep everyone up to date. The entire program generated much interest in tourism circles. The result?

Eventful 100

Eventful Tourism Klout Travel 100

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

A great tool to collect this kind of data is a site called Klout. Klout allows you to sign in and link up a variety of social media platforms. Klout is a great way of measuring overall influence in your niche and on your social media sites as a whole, but overviews still aren’t quite as valuable as the actual facts.

Strategy 213

Strategy Klout Marketing Overview 213

Jeff Esposito

JUNE 8, 2012

Failed Klout Perks, A True Story – If you tune into this blog on a regular basis, or at least this week, you probably heard my tale of Klout offering me free booze , but not really since they had a whoopsie. This post from my friend Amy Vernon, recounts a similar experience of their ineptitude in targeting potential “Influencers.”.

Klout 39

Klout Apple Team Social Media 39

Twist Image

FEBRUARY 19, 2012

Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. influence marketing. advertising.

Klout 81

Klout Marketing Influencer ROI 81

Twist Image

AUGUST 19, 2012

Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. business book. david usher.

Klout 96

Klout Influencer Publishing Social Networking 96

Waxing UnLyrical

JUNE 26, 2011

Why: Jen is an avid supporter of #measurePR , and her take on Klout and influence is, as always, thought-provoking. Why: I don’t read a lot of “how to&# books, but Brian’s post convinced me to buy this one. Why: Dave sums it up: “Have humility, or your hubris will have you.&#.

Klout 114

Klout Flickr Influencer Buy 114

Convince & Convert

NOVEMBER 1, 2011

Brian recently published his 5th book, The End of Business As Usual. Congratulations on the new book. We just can’t stop you from writing books! was that Engage was more of a reference guide than a book. Jay: One of the things I loved about the book is you talked about how we’re all wired for distraction now.

Klout 121

Klout Social Capital Influencer Social Graph 121

Kikolani

MARCH 18, 2013

Connect with influencers. Increase your Klout. Not that anyone cares about Klout scores (wink wink), but participating in regular discussions on Twitter will help boost your Klout rankings due to the increase in mentions of your @username in discussions. Author of the new book, Distant Witness.

Engagement 167

Engagement Twitter Klout How To 167

Twist Image

MAY 8, 2012

The culmination of her work is the recently published book, The Virtual Self - How Our Digital Lives Are Altering the World Around Us ( McClelland & Stewart - 2012). The Klout effect. Klout is an online platform designed to allocate an actual ranking to individuals as a kind of social scoring system. influencer marketing.

GPS 97

GPS Klout Foursquare Mobile 97

Firebelly

DECEMBER 4, 2011

In addition to speaking, conducting corporate training, attending to all his clients (He’s the founder of K’nechtology), he’s an internationally published columnist and even written a book – “The Last Original Idea” What role does social play in the future of SEO?

SEO 224

SEO Sample Samples Analytics 224

Akamai Marketing

APRIL 4, 2011

When people start with the tools I just want to take a book out of my Kindergarten lessons, shove my fingers in my ear and start saying “ Nah Nah Nah…I can’t hear you! Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

Lurker 203

Lurker Klout Policies Consultant 203

Kikolani

FEBRUARY 24, 2011

How to turn your passion to profits and create your online empire – a great book review that will help you turn what you are passionate about into an online business. Brilliant bloggers talk about Klout – a roundup of great articles about social influence and Klout. Try this tip! I Are Cute Kitten.

Mashup 142

Mashup Resources Klout eBook 142

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. And a lot of us are fatigued right now.

Class 233

Class Campaign Klout Influencer 233

agora pulse

JULY 13, 2016

Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be able to relate to the Mom market. This is partly to start listening to conversations and understand what’s trending but also so you can retweet and engage in conversation with Mom influencers. UrbanMommies. Know Your Hashtags.

Twitter 60

Twitter Hashtag How To Klout 60

Techipedia: Tamar Weinberg

AUGUST 31, 2011

c) Influence is so nebulous that it is better not worth measuring. I know Klout thinks otherwise, but I got more value from Mashable’s 8 users and the influential bloggers 19 users who wrote blog posts reviewing our product in detail than any of the coverage due to the press release. Image credit: Sean MacEntee. [ Like this post?

Press Release 142

Press Release Patterns Marketing Klout 142

Convince & Convert

APRIL 18, 2012

If you’ve ever launched a blogger outreach campaign, you know that influencer identification goes beyond the Klout score. Don’t forget that collaborative pinboards are still public, so don’t use them to collaborate on secret missions! Kind of like related videos on YouTube, but with less cats.

Tools 156

Tools Products Social Media Collaboration 156

Diva Marketing Blog

NOVEMBER 16, 2011

For me his new book, The End of Business As Usual, did both. Social media opens the door to empathy and influence. In the book, I introduce the reader to the connected consumer. The book title says it all. From Klout scores to Twitter followers, many people are struggling with the idea of importance.

Klout 78

Klout Social Media Social Networking Influencer 78

The Way of the Web

DECEMBER 24, 2011

Guy Kawasaki’s ‘Enchantment – The art of changing hearts, minds and intentions’ A review from back in February of what I think is one of the most useful books released this year. Klout and Peerindex: Social network loyalty cards. Everyone’s a curator now. Why don’t Facebook fans like us anymore?

Klout 33

Klout Embedding Loyalty Vimeo 33

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Chaim’s Favorite Little Known Social Media Tools : In a world where everyone is abuzz over influencer measurement and engagement systems like Klout or PeerIndex, I’m going to give you two other tools that are a little under the radar and which we find to be pretty helpful when identifying influencers in different areas.

Tools 277

Tools Tips Marketing Social Media 277

Twist Image

MARCH 16, 2012

of great books for you to read and enjoy. 10 New Books Worth Checking Out (in alphabetical order): Abundance - The Future Is Better Than You Think by Steven Kotler and Peter H. I'm much better alone with a book than I am standing in a crowd trying to make small talk. and how much influence they really have. business book.

Klout 107

Klout Apple Education Influencer 107

Waxing UnLyrical

APRIL 1, 2016

If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. Some of you might remember the Sunrise Samplers at the Influence Saloon ;), where brands (even non-profits) were trying all sorts of things to get attention. GIPHY link.

Influencer 100

Influencer Marketing Klout Module 100

Convince & Convert

MAY 3, 2012

Jim Kukral of Digital Book Launch. So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. I’m not saying Klout is good, bad, or indifferent. Eric : Yep.

Klout 114

Klout Social Media Conference Influencer 114

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Isn’t that worth the 5 cents per contact that Flowtown charges? How can I help you?

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

AUGUST 24, 2012

Eric is also the Founder of iPressroom from back in the day – that’s where I first met Eric when he was running that company – co-author of the fantastic book “Social Marketing to the Business Customer” , with Paul Gillin. Jay : So, how’s the book going? Eric Schwartzman, what a coincidence.

Social Media 115

Social Media API Training Class 115

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Janet Fouts

JUNE 5, 2014

Consultant, educator, podcaster, author of Return On Influence, Born to Blog, and The Tao of Twitter. Social Media Marketing Blogger,Strategist & Speaker,Forbes Top 50 Social Media Power Influencer 2013,Huffington Post Top 100 Business Twitter Accounts. Author 48 books: Social Media Commerce, eBay, Online Customer Service.

Consultant 196

Consultant Klout B2B Influencer 196

Net-Savvy Executive

NOVEMBER 28, 2011

As the measurement clubs start to work out their competing standardization efforts for measuring social media, the battle to define influence is flaring up in all the usual places. Influence, apparently, is the new gold rush. To his credit, he preferred that I not use the influence buzzword to describe his business.

Influencer 98

Influencer FAQ API Klout 98