Community, Social Media and Risk Perceptions
SocialFish
DECEMBER 2, 2010
The book spoke truths to her about The Well and its mission: All community happens in small groups. Slovic pioneered the concept of affect heuristic – a theory that a person’s “affect” (feelings, emotions) influences decision-making. The reverse is also true where a negative affect influences a decision in a similar way.
Let's personalize your content