Remove influence

Social Media Strategery

article thumbnail

Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

Eight years later, I read their book, “The Cluetrain Manifesto.” Unilever recently said it will no longer work with influencers who buy followers or use bots. ” Social media was going to change the world, and I wanted to be at the tip of the spear. Still, there are signs the pendulum is starting to swing.

article thumbnail

Our Flaws Are Our Strengths

Social Media Strategery

And as Robert Cialdini explains in his book “ Pre-Suasion: A Revolutionary Way to Influence and Persuade ” – when you admit your flaws, people are more receptive to what you say or do next. The Pratfall Effect states that people viewed as highly competent are deemed to be more likable following a blunder.

Compete 77
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

But I Don’t WANNA Change!

Social Media Strategery

Dr. John Kotter wrote a revolutionary book in the 1990s called Leading Change. The principles of that book can be found on his website , and what I like about them is that they are universal truths. You may just make them believers, but at the least you will understand their concerns and reduce their negative influence.

Wiki 110
article thumbnail

Seven Things About Social Media That You’re Not Going to Learn in College

Social Media Strategery

You’re better off knowing and understanding the fundamental principles behind communicating with someone face-to-face than trying to replicate the influence that the War of the Worlds broadcast had on the American public. In his book Outliers , Malcom Gladwell defines an “Expert” as someone with ten years or 10,000 hours of experience.

article thumbnail

Why Social Media is Scary | Social Media Strategery

Social Media Strategery

Because inevitably, the next level brings more pay, more power, more respect, and more influence. Social media gives employees an unprecedented ability to use their voice to gain credibility, influence, and power within the organization – for better or for worse. 5 Reasons Social Media ISN’T Scary « Adriel Hampton [.]

article thumbnail

Knock Down the Social Media Dominos

Social Media Strategery

In the social media community, Chris is a big domino, or as Malcom Gladwell put it in his book, the Tipping Point, a “ connector.&# By reaching Chris, you’re not reaching just one person, but a whole army of people who are following him. The influencers are no longer restricted to just mainstream media like the Times or CBS News.

Gov 2.0 62
article thumbnail

Social Media is Driven by the Person, Not the Position

Social Media Strategery

Learned From a Book or From Doing? Thank you for posting……… [link] iphone repair This “one to many” and “many to many” strategy will create a wide scale social influence on the customers and communities they serve. Twenty Theses for Government 2.0, link] Is Enterprise 2.0 Social Media Strategery [.]

Gov 2.0 93