Jeff Esposito

AUGUST 29, 2013

This book review has taken me too long to get to. I received my copy the day they came out, but was kinda burnt out on business book and let it sit for a while. The delay is a regret as Danny Brown and Sam Fiorella did a great job breaking down the influencer marketing game in Influence Marketing (amazon link).

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Influencer Marketing Review Social Media 42

Jeff Esposito

AUGUST 14, 2011

If you want to get a reaction from a public relations or social media pro, ask them about influence. Some will say influence is misconstrued as “ popular. Others believe that follower numbers measure influence. But is influence really measurable? influencers (full disclosure, I received an invite and accepted).

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Influencer Klout Foursquare Analysis 48

Jeff Esposito

SEPTEMBER 20, 2010

I reached out and thanked him and one thing led to another and we talked shop (peep out page 39 for the insights of the conversation) and about this book he was writing called UnMarketing. Fast forward six months later and I just wrapped up the book. It was a great read and is a book that you should check out. Enjoy this post?

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Review Video Creative Commons Disqus 34

Jeff Esposito

JULY 12, 2010

Instead of getting something that offered a road map or outline into becoming what Godin tabs as a lynchpin, the book offers a series of questions that have the reader pondering the answers. My favorite recurring theme in the book was centered around the primitive reptile brain. Enjoy this post? Thanks for visiting!

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Review Video Banking Creative Commons 23

Jeff Esposito

SEPTEMBER 1, 2011

I read a ton of business books, but it is rare that one speaks to me in a truly personal way. Needless to say, the book took me back to my childhood. The book also offers a great insight into how the home gaming industry wars that we see today were influenced by Nintendo and thier lack of action and double dealings.

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Review Influencer Industry Video 41

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post? I thought [.] Unported License.

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Metrics Review Social Media Video 28

Jeff Esposito

JUNE 8, 2012

This post from my friend Amy Vernon, recounts a similar experience of their ineptitude in targeting potential “Influencers.”. This post outlines the problem with social media books and highlights a really old book that pretty much sums all of them up. Social Recruiting: 55% of U.S. ideas, but somehow became friends.

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Klout Apple Team Social Media 39