Remove influence

Akamai Marketing

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement.

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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

Marriott Hawaii bookings are up 40%. Along the way, Spirit of Aloha gathered such interest, they started a blog , to keep everyone up to date. The entire program generated much interest in tourism circles. The result? Maybe travel and tourism will will be the next segment to utilize the power of event marketing.

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What's your social currency?

Akamai Marketing

When people start with the tools I just want to take a book out of my Kindergarten lessons, shove my fingers in my ear and start saying “ Nah Nah Nah…I can’t hear you! Shouldn’t you begin by asking where your clients are? Maybe your clients are creative and visual so they like YouTube or Flickr better.

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Klout and Kred – Social Influence Comparison

Akamai Marketing

Social influence measurement has been a hot topic again recently. I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. I still understand the value of measuring influence from the perspective of brands and analytics.

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