A Book Challenge: Why Banned Books Week Matters
SEPTEMBER 28, 2015
haven’t been to open house in a few years, but having been the most vocal parent voice in opposition to the school’s handling of a recent book challenge , I felt I had to show up this year. The vibe of a large high school and the caring, articulate faculty members I met almost lulled me into a “maybe I overreacted” state-of-mind about the book challenge. By Paula Kiger. ABSOLUTELY.
14 Books to Read…or Skip
NOVEMBER 25, 2014
has senioritis, I thought I’d not do my intended content planning blog post, but do a semi-annual book post. always had my nose stuck in a book and today really is no different. The Goldfinch. I am just finishing this book now and it is excellent! Everything you’re taught about writing fiction is in this book. By Gini Dietrich Here we are. Gray Mountain.
How to Write a Business Book Without Losing Your Soul
NOVEMBER 18, 2014
By Jeremy Miller Writing a business book is one of the most rewarding and difficult things you can ever do. But creating that product, that book, can tear the soul from your body—especially if you don’t have a plan. strong plan is your savior when writing a business book. Your Book Proposal is Your Blueprint You can’t build a house without a blueprint.
15 Fantastic Books on Social Media Marketing
MAY 16, 2015
There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. 15 Fantastic Books on Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Do you want to learn more about social media marketing? You’re not alone. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s not easy, but it’s easier than you think. 6.
Nine Books for Communicators
APRIL 23, 2012
After reading Molli Megasko’s , “ The Top 10 Fiction Books Every PR and Marketing Pro Should Read ” and Gini Dietrich’s “ Reading Fiction Helps Your Career ,” I felt inspired to offer my own suggestions. So reading these posts made me think of books that seem relevant to today’s online communications conversation. Why nine books and not 10?
Top 10 Favorite Books of All-Time
JUNE 25, 2012
Last summer I challenged Margie Clayman to write a blog post of her 10 favorite books. Instead of her 10 favorite books , she wrote her favorite genres: Books about Abraham Lincoln, books about the civil war, guilty pleasure books, etc. Following is my real list of my 10 most favorite books of all time (in no particular order). She did. And she cheated.
When Millennials Take Over [Book Review]
MARCH 20, 2015
By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. The book then goes through these four capacities in successive chapters, with a good number of in-depth case studies to make the authors’ points. It happens to be a really good, really well-written book.
Recommended Books to Read
MARCH 19, 2012
You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. PuzzleMarketer.com has a list of books we’d like to recommend you add to your reading list. This book is about expanding the pie and coming to a mutual arrangement. This is not your typical “win win” negotiation book.
Five PR Books Every Pro Should Read
DECEMBER 10, 2015
five PR books, four PR podcasts , three productivity tools , two Spin Sucks Crazy secrets , and the one PR tool you need for 2016. Today we bring you the five PR books you should read. That said, I have narrowed it down to just five PR books to add to your must-read list. Five PR Books Every Pro Should Read. Can I recommend my own book? hated this PR book.
Traditional Book Publishing vs. Self-Publishing
OCTOBER 3, 2012
One of the questions they asked me yesterday was how six months of book tour travel and speaking had gone and whether or not I’d self-publish my second book. Book Publishing. Book publishing is fascinating. In today’s immediate gratification, fast-paced world, book publishing is on its own time. The book came out in May of this year. Quarterly.
10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life
JULY 12, 2013
I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. ” And that’s just in the author’s note at the end of the book! 3.
KLM Lets You Book Flights Via Facebook and Twitter
The Realtime Report
FEBRUARY 13, 2014
Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform. KLM believes this will lead to better, more convenient service, all in one place.
Book Review: The Social Media Strategist
APRIL 9, 2012
” Not words you usually expect to associate with a social media book. For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger’s book The Social Media Strategist: Build a Successful Program from the Inside Out. This book is focused at more of a strategic and structural level.
Revving Up a Children’s Book with Integrated MarComm
JUNE 15, 2016
thought, “A children’s book… seriously?” envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader. Revving Up a Children’s Book with Integrated MarComm. Davila.
A Customer Experience Book That Is Much More Than a Book
Convince & Convert
FEBRUARY 16, 2016
There are a LOT of business books out there. But rarely—very rarely—a book emerges that changes the way you think about books. Brian Solis’ new book: X – The Experience When Business Meets Design turns the business book trope on its ear. The most striking disruption is its form: this is a book that looks and feels more like an iPad app.
The 11 Business Books That Shaped 2015
DECEMBER 26, 2015
For true perspective - and time to think - nothing satiates me more than reading a good book (and, yes, I'm a sucker for non-fiction and business books). Here are 11 business books that shaped 2015 (in alphabetical order). Famed Hollywood producer explains the power of curiosity, and asking questions in this very powerful book about a soft skill that many of us dampen and dismiss. wonderfully small book about the power of branding, with a massive idea and tons of insights. Here's a book by one of the masters. What books that came out in 2015 moved you?
Book Review: Optimize
NOVEMBER 5, 2012
Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. Among the specific pieces of wisdom Lee shares in the book are: • Search is a moving target.
10 Best Marketing Books Written By Marketers
FEBRUARY 11, 2016
Here are 10 marketing books with the right advice for marketing in this new environment. In this really practical book, Handley devotes sections to writing better, mastering easy grammar rules, telling stories well, creating trustworthy content, and using the techniques of journalism. This book will show you how. But that is not what this book is about. Chapman.
New 2016 Sunrise Calendar, Monochrome Gallery, and a Photo Book?
NOVEMBER 8, 2015
Many people over the past year have asked me to create a photo book. That photo book needs to be awesome to justify the cost. It’s a matter of curation; which ones and how to present them. I am currently looking at how to do it via Blurb , and think I may release a book on landscapes before Black Friday. You can see a few sample pictures here.
Book Review: The Power of Unpopular
MARCH 22, 2012
That’s why I was so interested to read Erika Napoletano’s new book, “ The Power of Unpopular.” Each chapter in the book ends with a case study, and not the typical ones, that show you how unpopular brands (cough, Harry Potter , cough) eventually made it because their founders were comfortable with being told no and just kept at it.
Google+ Marketing For Dummies: My New Book!
Stay N' Alive
MARCH 3, 2012
Today I mailed in the contract for my new book, Google+ Marketing For Dummies. This will be my 5th book and 3rd in the "For Dummies" series by my publisher Wiley. It also marks my second book for Google+, among 3 other books for Facebook. You may have seen articles recently, fueled by Wall Street Journal, suggesting Google+ traffic is dwindling.
6 Business Books That Are Coming (That You Better Get)
APRIL 29, 2016
There is a whole new batch of business books that are coming out in the next few months. My book reading pace has slowed. Not because of Netflix (but, let's be honest, have you seen the latest seasons of Daredevil and House of Lies ?), but because there really wasn't all that much that was moving me in the non-fiction book space. I've been neck-deep in some great long-form reads online (special thanks to Pocket for making it all so accessible), but a great business book? All of these books are not yet available, but look super-fascinating. business book.
Book Review: The Social Employee
MARCH 4, 2014
Into this milieu have stepped Cheryl and Mark Burgess with their book, The Social Employee: Success Lessons from IBM, AT&T, Dell, and Cisco on Building a Social Culture. ” And that is what sets up the core of this book: lessons the authors share from seven leading companies in how to harness the power of social employees. Those voices collectively shape the brand.
12 Books to Read
MARCH 8, 2013
At least they are supposed to… Since spring break is here, and many of us have begun traveling for the annual conference season, here are some books I hope to read. highly recommend this book if you need a something light. Poore sets the book in the American civilization, making for a tongue in cheek play on morality. The first book, at least. Writers read , right?
Comic: Social Media Strategy From A Book
JUNE 26, 2012
Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Your customers might already be engaged in conversations about your brand on sites like Facebook, Twitter, YouTube and Pinterest. Cheers! –Sean.
Free Comic Book Day – May 3
APRIL 18, 2014
Free Comic Book Day is Saturday May 3 rd , 2014 . The biggest event in the comic book industry, Free Comic Book Day (FCBD), is taking place on Saturday May 3 rd , at participating comic book specialty shops across the U.S., The Free Comic Book Day Committee picked a listing of Gold and Silver sponsors whose comic books include titles that are great for kids and adults.
Book Review: Marketing in the Round
FEBRUARY 4, 2013
As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. These books fail to realize the full scope of the marketer’s challenge, not with social media, but in becoming a modern organization that works across media and tactics to achieve its goals.”.
Come celebrate Jamie’s recovery and the book launch with us!
SEPTEMBER 29, 2015
We got our heads together with our friends at Epic PR to put together a strategic workshop, a book launch party, and a cancer fundraiser all rolled into one! It’s also a book launch! books, Adele Cehrs’ SPIKE Your Brand ROI: How to Maximize Reputation and Get Results and our own When Millennials Take Over: Preparing For The Ridiculously Optimistic Future of Business. Both
Algorhythm. My Next Book
JUNE 26, 2015
This is the general theme and purpose of what will be the follow-up to my previous two business books, Six Pixels of Separation and CTRL ALT Delete. I am really excited by the notion that leaders are doing their best to transform their brands, bring a heightened level of marketing innovation to the work that they're doing, and focusing much more on turning branding moments into transactional ones. The theme of this book has been swirling around in my brain/content for the greater part of these past two years. So, when will Algorhythm be out in book stores? book publisher.
Win a Copy of The Facebook Marketing Book
FEBRUARY 6, 2011
Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? If you’re a total newbie to Facebook marketing, any book, (or online resource for that matter) is a great start. The interview.
47 Books For Your 2011 Reading List
JANUARY 17, 2011
Tweet Looking for books to populate your reading list for 2011? Last year I set myself a challenge: reading a book every two weeks throughout the year (I actually managed one more than that). Here’s the list of books they suggested, along with a few books I plan on reading myself (links are Amazon affiliate links): Non-Fiction. booksWinning - Jack Welch.
The Merits Of Reading A Book
OCTOBER 17, 2013
What was the last book that you read? I buy new books all day. read most of my book on my iPhone using the Kindle , iBooks or Kobo app (but, mostly Kindle). haven''t been reading enough books this year. used to read - on average - about a book a week. think I have only read a handful of books this year. Still an infovore , but my consumption of books has not been at a personal level of satisfaction. Recognizing this flaw in my personal development, I''ve made an active push to read more books in the past few months. Books first.
No time to read books?
DECEMBER 28, 2011
If you are like me, you likely have a pile of new business books on your desk waiting to be read. ReadItForMe can help. I was a little skeptical at first when I heard about the site, but then I checked out a few of the books I’ve already read just to see how good these folks are, and I talked to their founder, Steve Cunningham, and I am very very impressed. If one of your new years resolutions for 2012 is to get through that pile of unread books… this is the solution. Maybe you even received a few more for Christmas. Love.It.
My 2012 Reading Challenge: 36 Books
JANUARY 9, 2012
For the last two years I’ve set myself a challenge – one I adopted from Julien Smith - to read at least 26 books per year. In 2010 I managed 26 books; last year I managed 32. Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. The Book of Lost Things. booksThat’s one every two weeks. The Last Ringbearer.
20 Best Marketing Books Of All Time
OCTOBER 31, 2013
What are the best marketing books of all time? It seems like people just coming out of school or professionals looking to up their game want to know not just what the latest and greatest books are, but which ones would be considered the seminal books on the subject of marketing. The 20 Best Marketing Books Of All Time (in alphabetical order): The Anatomy Of Buzz by Emanuel Rosen. This is one of those classic business books that every marketer should read. If you could point your finger at one book that changed the face of marketing, it would be this one.
The Five Business Books That Permanently Changed My Life
OCTOBER 11, 2014
We buy a lot of books. Sadly. I''m just as guilty as the next person of picking up the latest and greatest business book, with every intention of devouring every page. Over time, I''ve become the prototypical "get off my lawn" grumpy old man with business books that don''t grab the reader from the get-go, or the ones that regurgitate the same brand stories. It''s easy to be dismissive of the business book genre. The Five Business Books That Permanently Changed My Life: The Cluetrain Manifesto - The End of Business As Usual. business book.
“The Best Social Media Book This Year”
DECEMBER 12, 2011
And here are some more reviews: Humanize: A must-read book for any business becoming more social – Jigsaw (Sue Spaight). For more intel on the book, listen to this podcast interview we did with Les McKeown. Missed Jamie’s session on the book at the ASAE Technology Conference last week? We h ope you will buy the book and join us in discussing its implications.
Buy the Book, and then We Show Up
MARCH 14, 2012
If you get the book in the hands of a larger number people in your organization, Maddie and I will make it worth your while by giving you some free consulting to go along with it. Or if you order 100 books , we’ll do a customized webinar for you and your people for free ( we normally charge $2,500 for that ). Well, obviously to help sell books. It’s a win-win.
Above The Noise: A New Book for Communicators
MARCH 10, 2016
Above The Noise is a new book for communicators by Carrie Morgan. The post Above The Noise: A New Book for Communicators appeared first on Spin Sucks. In it, she describes how you can build your brand, visibility, and trust through online media. But not just that, our own Gini Dietrich wrote the foreword.
5 Tips to Help You Write a Book, Too
JULY 28, 2014
Many people dream about writing books. I did for the first 34 years of my life. Seven years later, I just sent the draft of my fifth book to my editors last week. Thanks to independent publishing , writing a book is something anyone can do. The trick is to demystify the aura of writing a book ( featured books image by Moyann Brenn ), and just do it. Woohoo! Again.
Not a Full-Length Book? Write a Kindle Single Instead
MARCH 16, 2011
I’ve been wrestling with whether the topic of Friending Over 50 (aka baby boomers and social media) is a book idea - or just a fascinating phenomenon (links to Pew Internet report on Older Adults and Social Media ) as well as a great subject for a five-minute Ignite talk. I’ve pretty much decided that it’s not the right idea for a full-length book. At least for me.
The Top10 Fiction Books Every PR and Marketing Pro Should Read
FEBRUARY 29, 2012
The idea really stuck with me. I’m in a couple book clubs and always push for fiction when it comes time to vote. The following is a list of the top 10 fiction books I’ve read and how they can, and will, play a part in my professional life. The Handmaid’s Tale : This is my sister’s favorite book of all time and I’ve read it twice now. The Hunger Games : Need I say more?
Your Favourite Social Networks as Comic Book Heroes [infographic]
AUGUST 12, 2011
Therefore, if you at some point should have wondered how your favourite social platforms compare to your favourite comic book heroes, you can find the answer below. Social Media digital agency Freestyle Interactive Infographic Social Media Trumps social networks as comic book heroesAs Freestyle write on their site, they love infographics – and so do we!