Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it. If nothing else, these influencers will help to share your story with their own audience. contacted a number of influencers to see what grabs their attention. Get to know the influencer’s influencers. No hype. MORE >>

Scoring systems encourage people to build wide networks to foster reach and create the perception of influence. The highest scoring “influencers” like to think they deliver widespread impact with their followings. Every single book I’ve read by a blogger on influence claims this. In actuality, that influence lies closer to home. When real researchers parse influence we get a different story than the blogger myth propagated by social scoring. Peer pressure influences us more than a highly scoring influencer. MORE >>

Bloggers have had fun with the topic of Klout and influence and so have the mainstream, traditional media. Though there’ll probably never be a last word on influence, this will be my last post on Klout (just like Linchpin was officially Seth Godin’s last book). Influence is neither static nor absolute. It is dynamic and relative: Influence changes over time and is dependent upon a host of variables. Who you are, who you’re perceived to be, and who’s doing the perceiving and why, have an awful lot to do with influence. Influence MORE >>

At least they are supposed to… Since spring break is here, and many of us have begun traveling for the annual conference season, here are some books I hope to read. highly recommend this book if you need a something light. Colum McCann’s Let the Great World Spin : A National Book Award winner, this book takes us back to New York City of the World Trade Center towers in the 1970s. Poore sets the book in the American civilization, making for a tongue in cheek play on morality. The first book, at least. Writers read , right? Fiction. MORE >>

G: How would you define a social media “influencer” and how do you measure influence? T: Over 3,000 years ago King Solomon bemoaned the incessant publishing of books. He’d probably think the modern man has gone plumb insane writing unending volumes on topics such as influence. My own writing on the topic is merely an effort to highlight the absurdity of reducing such a complex, multifaceted concept as influence to a two digit or elementary ranking. G: Do you think targeting influencers is overrated or is it an important part of Social Media Strategy? MORE >>