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Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Why do people ask whether or not you should host your own blog? So when you have a bunch of “hosts” out there, all ushering you into the window seat, why bother with the hassle of creating your own? Ann Marie van den Hurk says her blogging led to her being offered a weekly column, which that led to a book.

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

She wrote the book Digital Leadership in Higher Education: Purposeful Social Media in a Connected World , which was listed as an Amazon #1 new release for college and university student life. Josie has a website , a YouTube channel, and Instagram , Facebook , and Twitter accounts. He also co-hosts the Higher Ed Marketer Podcast.

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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t actually “love serial killers,” right?) but — if I may be so bold — I’ve actually got another book club that I’d love to set you up with. Plus, these books will spark even more passion and excitement for what you do.

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Why Product Marketing Should Own Twitter

Oktopost

She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Watch the recording: Stay in the Loop.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests. The general public was naturally skeptical of letting strangers share their homes.

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When the FDA won the Internet (also, cicadas)

Waxing UnLyrical

I’d say if it gets 10+ retweets and 0 haters on Twitter, it’s having a good day (an observation based solely on an informal scan of its Twitter profile). digital content for a whole host of “old” and “new” media, who could bring in said experts for a local angle. TONS of legit media coverage.

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8 Professional Speaker Tips to Ignite Trifecta Success for Audience, Event Hosts and YOU!

Pam Moore

Research past events if the event organizer has hosted the same or similar events in the past. What social networks are they using to communicate with other attendees, sponsors and event hosts? You don't have to blast your email, Twitter handle, LinkedIn URL or spammy promotion 20 times throughout the presentation.

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