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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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Paying Homage to the Social Technographics Ladder

Ignite Social Media

As I understand it, the trio at Forrester built the Social Technographics framework for their excellent book, Groundswell , and it was a helpful way for those of us in the space to explain how people were engaging with sites like Friendster, MySpace, Blogger and Facebook.

Survey 148
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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

Today, MySpace can be grouped under this category. Classmates.com and MySpace are two social networks in their decline stage. I think most of us agree that MySpace is dead. Launched in 2003, MySpace concentrated on the music niche. With hype and buzz, MySpace started to grow. Like this post?

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The HB477 Working Group and Making Utah a Little More Open

Stay N' Alive

I'm going to be joining the Utah State Senate-sponsored working group, aiming to bring Utah's open records laws into the 21st century. If I'm not being open enough let me know - this entire process should be the epitome of what this group is set out to do. What can I bring into this working group? No idea is too stupid for this.

Groups 104
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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. Book Reviews. © 2008 Community Group Therapy. Content still is king.

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On Knowing (And Experience)

Twist Image

With that comes a group of people who see it as a free broadcasting platform, or people who see it as a place to help customers get their answers, or a place share ideals. Do you think we would have things like poetry, comic books, magazines and fanzines if we judged the printing press the same way we judge social media? comic books.

MySpace 102