Waxing UnLyrical

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Bring Your Own Meme to the #LiftOff Book Giveaway

Waxing UnLyrical

Via a quick (and FUN) exercise, I’m giving you another opportunity to participate in the book giveaway I announced last week. What books, you ask? Why, these books, my Social PR-lovin’ friend, which I call The Social PR Trifecta Giveaway: “ Known ” by Mark W. Wouldn't you like to be in her kitchen?

Meme 188
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What Makes Us Influential?

Waxing UnLyrical

Beyond just outfitting women with a professional wardrobe as they re-enter the workforce from homeless shelters, domestic violence shelters and prison, Dress for Success provides ongoing support and sisterly bonding through their Professional Women’s Groups (PWGs) at each site. Lund Award for Public Service), among others.

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Social Media Measurement for Pragmatists

Waxing UnLyrical

In my book, Optimarketing: Marketing Optimization to Electrify Your Business , I talk about a lesson we learned shortly after grown-ups were allowed on Facebook (before so-called fan pages even existed). Within several months, our marketing agency tracked two new clients directly from the group.

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How a Trip to Antigua Dropped Into My Lap Thanks to Intentionality

Waxing UnLyrical

A couple of weekends ago, I shared this nifty little graphic in my Social PR Posse Facebook group : It got a lot of responses. “Then I saw your Bahamas post in the FB group. And it reminded me of just how powerful intentionality can be … when we are really focused about what we want. Do you want to go to Antigua with me?”

Banking 235
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Learn, Grow and Succeed

Waxing UnLyrical

I was working with a professional group to flesh out strategy and prep for a board meeting in a few weeks. That didn’t stop the early women journalists – they just formed their own group. You can do it on a tablet or with a printed book or magazine. Image courtesy Cynthia Price, used with permission.

Skills 100
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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. In my new book , I examined a range of business stories — the good, the bad and the ugly. This post is adapted from his new book, Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results.

Chemicals 187
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Ever Tried Going Down an “Up” Escalator?

Waxing UnLyrical

What was even more fun to watch was the second group of people: those who tried to go down the escalator. The memory of those two groups of escalator riders never fails to bring a smile to my face. Then they’d walk down the flight of stairs opposite, and then do it all again, with more confidence this time. “LIFT OFF!”

Training 180