Dave Fleet

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Book Review: The Social Customer

Dave Fleet

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book. Social Sales. Social Support.

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How Lean In got me thinking

Dave Fleet

If you haven’t read Sheryl Sandberg’s book Lean In , you probably should. I’ve just finished the book , I’ve already found that I’ve begun consciously thinking differently about numerous situations. If you’ve read Lean In , what stood out in the book for you? Assertiveness is not a weakness.

Team 399
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How Lean In got me thinking

Dave Fleet

If you haven’t read Sheryl Sandberg’s book Lean In , you probably should. I’ve just finished the book , I’ve already found that I’ve begun consciously thinking differently about numerous situations. If you’ve read Lean In , what stood out in the book for you? Assertiveness is not a weakness.

Team 199
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Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

Mashable: Text a Nearby Group of Friends With GroupMe’s New Foursquare Feature. Another Mashable story – this one on an interesting use case for Foursquare – GroupMe, which lets you text groups of nearby friends. Now you can find out, with this free book, available as a PDF. QR ideas for business.

SEO 262
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5 Tips For Managing The Email Deluge

Dave Fleet

Schedule it – file it in an “action&# category and book time in my calendar to deal with it. This is a recent addition for me, as I was finding my “action&# category was getting clogged with dozens and dozens of action items (thanks to the book Workarounds That Work (affiliate link) by Russell Bishop).

Tips 352
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SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

Book meetings with people you want to meet well in advance. This year I didn’t see any big winners, but I would agree with Jeremiah that “intimacy&# was prevalent as a trend, with group SMS companies like Beluga and GroupMe getting attention from the early adopters. Conclusion: Worth it.

Content 323
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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. As part of my new approach to creating content , I’m going to begin curating the best for you. Forrester: Actual Interactive Marketer Predictions For 2011.

Trends 258