Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Case Study 208

Case Study Consultant Buy Study 208

Waxing UnLyrical

JUNE 26, 2017

So we spoke early the next morning, Patrice confirmed that the resorts had those dates available, we each booked our respective flight (on points, mind you, i.e. free!) … and in three weeks we’ll be in Antigua. Twitter Facebook Google+ LinkedIn How a Trip to Antigua Dropped Into My Lap Thanks to Intentionality.

Banking 235

Banking Meeting Groups Groups 235

Waxing UnLyrical

DECEMBER 16, 2013

Why: On August 6th, the oh-so-wonderful Jay Baer, author of YouTility , joined us for a lively chat where we discussed the state of PR measurement today, the evolution of social media in PR, common mistakes large organizations make when measuring PR/SM results, the best measurement tools, and lessons/case studies from his book.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

SEPTEMBER 26, 2012

Whether you read the book or not, I hope the converging media environment causes you to turn you head towards a different form of planning. A former journalist, Livingston continues to write, and has authored three books. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

SEO 246

SEO Publishing Organization Meeting 246

Waxing UnLyrical

DECEMBER 5, 2014

Image: ElephantJounal via Google, CC 3.0. Vague-booking. ~ (Prefers not to be identified.). Twitter Facebook Google+ LinkedIn 27 Things You Should Never Post on Facebook. #15 Many thanks to all my friends who pitched in and made this post what it is! “Just sayin’ ” ~ Amber Naslund. ” ~ Rich Reader.

Facebook 278

Facebook Consultant Feed Feedly 278

Waxing UnLyrical

MARCH 31, 2019

I think you can expect to see solutions like Google Analytics get challenged by more nimble alternative solutions. In addition to his works for brands, he has authored three books on social media and marketing, including Welcome to the Fifth Estate, and has spoken at numerous national and international marketing conferences.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

JANUARY 5, 2015

How to Set Up Google Analytics Goals and Score More Conversions! Why: The data Google Analytics provides can be daunting! 5 Book Recommendations for Nonprofit Networking and Data Nerds. Beth Kanter reviews five books that stand out from the crowd, in her opinion. Why: Looking for some good reads on data?

Metrics 100

Metrics Consultant Flickr Analytics 100

Waxing UnLyrical

JANUARY 7, 2015

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. I wrote a book. So now everyone can stop asking me when I’m going to write a book!

eBook 100

eBook FAQ Consultant Metrics 100

Waxing UnLyrical

JULY 24, 2012

On June 26, Geoff Livingston , co-author of the recent book Marketing in the Round , joined us. Lee recently published Optimize , which is just a terrific book (consider that my unofficial review, though a more official one is coming!), If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

Nielsen 185

Nielsen Flickr Research Metrics 185

Waxing UnLyrical

OCTOBER 25, 2011

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats. The repercussions of “free” extend to music, books and authors.

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Startup Wikipedia Creative Commons Tumblr 204

Waxing UnLyrical

JULY 25, 2014

Google her. And don’t be surprised if you get a gazillion results for her super book, “ Becoming Ginger Rogers ,” which I think should be recommended reading for anyone in business. Twitter Facebook Google+ LinkedIn 8 Resources and 3 Tips for PR Job Seekers. Based in the Washington, D.C.,

Resources 272

Resources Tips Consultant Privacy 272

Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. A3) You can extract data from Google & Excel if you have to – it’s about putting it into action. Google Analytics. Coverage Book. Must make the time. noexcuses #measurepr.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Waxing UnLyrical

NOVEMBER 14, 2014

One of our colleagues in the group pointed out that no one is Googling “PR blog” for answers and finding us as potential agencies/consultants (I paraphrased her exact words). Ann Marie van den Hurk says her blogging led to her being offered a weekly column, which that led to a book. This is true.

Hosting 248

Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

AUGUST 21, 2013

Bernays in his 1961 book Your Career in Public Relations, a matter of achieving “…willing cooperation. Twitter Google+ LinkedIn The Power of Listening. It does mean, though, willing yourself to remain a silent observer, taking in the other side’s thoughts, and asking relatively simple questions like “Why?”

Banking 251

Banking Skills Flickr Library 251

Waxing UnLyrical

MARCH 20, 2011

What with birthing a new blog , helping a new client get started on their digital initiatives and attending the Google for Nonprofits event this week, I had a ton of useful information coming my way. Google launches Google for Nonprofits , by Beth Kanter. Spinning wheel, meet head. I hope you will too. A good starter list.

SEO 134

SEO Flickr Google Meeting 134

Waxing UnLyrical

JUNE 5, 2018

We still had Bacon’s Books :-/ so I remember embracing tech with open arms. Think Google Analytics. Twitter Facebook Google+ LinkedIn The post #measurePR Recaps: March-May 2018 appeared first on Shonali Burke Consulting. A3) There wasn’t a lot of #PRTech when I started out. Wouldn't you like to be in her kitchen?

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

AUGUST 25, 2010

Plaxo: contacts, calendar and e-cards As a social network, I think Plaxo is pretty dismal, no matter how much it tries to Face-Twit-book-terify itself. Its strength, to me, lies in its original offering, the “universal&# address book which allows you to keep your contacts current even if you switch jobs, i.e. email services, and so on.

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Plaxo Products Tools Class 251

Waxing UnLyrical

JULY 17, 2012

As I read my book, my mind started racing, and I started thinking of all the things I needed to get done. I set my iPhone alarm for an hour or so later (the time I thought I deserved to have uninterrupted with my book) and then, when it went off, put the book down and started on my list. Being in the moment.

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iPhone iPad List Flickr 188

Waxing UnLyrical

FEBRUARY 19, 2014

If a Google Hangout is obviously personal, the employer has to stop listening, but that doesn’t stop an employer from disciplining employees for having personal conversations on social media or sending personal emails on the employer’s time during work hours. But there are limitations.

Social Media 240

Social Media Privacy Training Policies 240

Waxing UnLyrical

MAY 9, 2011

I’ll admit, I used to worry about Google. I’ve had numerous discussions about growing concerns that Google has the power to control what you can and cannot read on the Internet. Google, you are awesome. This month, I stand corrected. The frog has finally turned back into the prince.

Hotels 125

Hotels Flickr Fashion eBook 125

Waxing UnLyrical

JANUARY 29, 2013

So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? Twitter Facebook Google+ LinkedIn #measurePR: Measuring the Networked Nonprofit with Beth Kanter. D’uh! Based in the Washington, D.C.,

Case Study 177

Case Study Consultant Upcoming Travel 177

Waxing UnLyrical

NOVEMBER 10, 2014

Why: Lee Odden has literally written the book on optimization for our industry. Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging for Veterans. You’ll have to read this great post from Jay Baer to understand that acronym soup, but trust me, this is one you don’t want to miss. 5 tips to liven up long stories.

Knowledge Base 177

Knowledge Base Consultant Blogger Tips 177

Waxing UnLyrical

MARCH 4, 2015

In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. He’s written two bestselling books, Six Pixels of Separation and Ctrl Alt Delete. He’s a sought after professional speaker with big name clients like Google and Walmart. People buy from people.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

FEBRUARY 2, 2017

Over and above that, you’ll get a chance to win some really killer books, participate in challenges, and have an incredible learning experience, all for the price of … … precisely ZERO DOLLARS. Twitter Facebook Google+ LinkedIn Ever Tried Going Down an “Up” Escalator? “LIFT OFF!”

Training 180

Training Banking Upcoming Groups 180

Waxing UnLyrical

NOVEMBER 2, 2011

By then, though, the damage to their reputation and to their “Google Juice” had been done. You now have a site that Google and other search engines can uniquely identify as you. If one of your digital landowners decides they have a better use for the land than letting you use it, you are still on the web and Google still loves you.

MySpace 194

MySpace Domain Name Hosting WordPress 194

Waxing UnLyrical

MAY 29, 2015

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. Rich is CEO of Menlo Innovation (featured in Maddie’s book) that is re-inventing the workplace, as well as author of Joy, Inc.

Lurker 100

Lurker Consultant Metrics Journal 100

Waxing UnLyrical

APRIL 4, 2011

“If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.&#. Everybody Google it, because that’s why the water is salty. I must admit, though, I didn’t Google it, so I reserve judgment. (I I hate that Microsoft Word won’t recognize ‘google’ as a verb.

Flickr 265

Flickr Virtual World Microsoft Fashion 265

Waxing UnLyrical

JANUARY 30, 2013

And while I don’t know how it will change over time, right now I think it is one of, if not the best, CRM systems for small business owners (note, you need to be using Chrome or Safari) on a budget, and who primarily work in Gmail (or use Google Apps). It integrates completely with Gmail (or Google Apps). How Streak works.

Small Business 271

Small Business System Template Templates 271

Waxing UnLyrical

MARCH 11, 2013

So if you’d like to throw your hat in the ring to get a free copy of the book, just head over to my Facebook Page and share your best measurement tip with us. Twitter Facebook Google+ LinkedIn Share This Too: Richard Bagnall Returns to #measurePR (Pt. Based in the Washington, D.C., Wouldn't you like to be in her kitchen?

CPM 204

CPM Handbook Comparison Consultant 204

Waxing UnLyrical

DECEMBER 28, 2019

taking time out for yourself, even if that means reading a book you wouldn’t otherwise pick up. Twitter Facebook Google+ LinkedIn The post New Year’s Resolutions for the Social PR Pro appeared first on Shonali Burke Consulting. asking others for help (split the household chores! So there you have it.

Exercises 155

Exercises Consultant Journal Energy 155

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Wanna Subscribe?

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

NOVEMBER 21, 2016

The chat will be held on Thursday, December 8th from 12-1 pm ET, so make sure to mark your calendars for your monthly dose of smart measurement talk – you can “RSVP” via the Facebook event invite (that way The Book can remind you not to miss it!). Wouldn't you like to be in her kitchen?

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

OCTOBER 28, 2016

The chat will be held on Thursday, November 10th from 12-1 pm ET, so make sure to mark your calendars for your monthly dose of smart measurement talk – you can “RSVP” via the Facebook event invite (that way The Book can remind you not to miss it!). Image: Green Chameleon via Unsplash, CC Zero.

Content 100

Content Comparison Banking Consultant 100

Waxing UnLyrical

JUNE 21, 2012

Sure, you can post to Facebook from a number of different apps (including HootSuite), but PP rules, in my book, because: a. And, as a matter of fact, Krishna De asked me just that not so long ago: Here is what makes Buffer critical for me: it integrates with Google Reader. I’ve also been a Post Planner fan for a long time.

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HootSuite Social Media Curation iPad 269

Waxing UnLyrical

APRIL 15, 2015

I love to cruise, but it’s frustrating that there’s no site or app to help me discover the wide assortment of cruises that are a good match for my travel style and budget – and to help me book the right voyage to the right destinations. If you want to contact us, just click or tap the “Book It” button. Assumption 1: Create content.

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

JANUARY 9, 2015

Not because the world needs yet another book on PR measurement (it doesn’t). The thing is, it doesn’t have to be, and I tried to break things down in the book. Twitter Facebook Google+ LinkedIn The Point of Measuring (Anything). How do you know if it’s worth it? I know, there come those numbers again.

Consultant 100

Consultant Metrics eBook Analytics 100

Waxing UnLyrical

MARCH 28, 2016

Why: Some very interesting tips from Anders Ericsson’s new book, Peak. Twitter Facebook Google+ LinkedIn Monday Roundup: Spring Cleaning Your Strategy. Because if you clean up your “life” processes, your work automatically gets streamlined as well. The 4 Rituals That Will make you an Expert at Anything.

Strategy 100

Strategy Banking Fashion Consultant 100