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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). And I’ll give an example of a friend of mine at a big publishing company.

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Soon, people are queuing out the door to buy a book, a hot drink, and a snack. Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. Forums and messaging boards devoted to the hobby were also awash with people discussing migraine treatments. Business is booming!

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Use Forums to Boost Your Blog’s Value

ProBlogger

I’ll answer that question with another one: do you think of your blog as a publishing platform with occasional interaction, or a full-blown community? Consider the potential of integrating forums into your website. Working with an online community development expert, Heather integrated a Q&A forum into her website.

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The Importance of Building Community on Your Blog

ProBlogger

While it’s still early days on the ProBlogger.com forums a similar thing has happened there with a thread asking members to share their Twitter accounts. I put down the failure of these 27 or so blogs down to numerous reasons – but the main one was that they failed to grow a community around them.

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Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share it on StumbleUpon. Email this to a friend?

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Grow Your Wiki

Buzz Marketing for Technology

Publishing 2.0. Wikipatterns book. The first post is published, so have a read and let me know your thoughts! I’ll blog here to let you know when each new guest post is published. International Forum on Enterprise 2.0: International Forum on Enterprise 2.0 Buy the book | Learn More. office 2.0.

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5 essential books for geeks…

The Way of the Web

Having seen some recommendations for what Wired considered the essential books for any geek, and found it a bit esoteric in recommending the original Dungeons & Dragons manual, for example, I thought I’d recommend the five books I have read, owned, re-read and recommended on numerous occasions as the core of my own geek libary.