Why Sustainable Competitive Advantage is so 1990
Buzz Marketing for Technology
SEPTEMBER 10, 2014
I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). And I’ll give an example of a friend of mine at a big publishing company.
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