Sprout Social

MAY 18, 2021

Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Team Focus Group Loyalty 111

Buzz Marketing for Technology

JULY 7, 2008

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. Book Reviews. © 2008 Community Group Therapy. Online Community Report.

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Social media is an always-on focus group. Online networks facilitated organizing groups of activists , and played a key role in communicating what was going on to the world.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

The Marketing Blog

MARCH 8, 2010

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). A quick overview of Indian business twitter scenario.

Study 180

Study Company Web 2.0 Twitter 180

ProBlogger

APRIL 23, 2014

We employ consumer audits, focus groups, in-house visits, in-depth interviews, and various other techniques to try and understand the consumer’s mind. I would pore though books, articles, case studies, regardless of FMCG, appliances or technology background, it was all exposure for me.

Marketing 49

Marketing Forums Focus Group Case Study 49

Convince & Convert

APRIL 7, 2015

This is the concept behind Jay’s book Youtility , and I believe it can be easily translated to help revolutionize the way the Internal Communication function achieves their goals. The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow.

How To 60

How To Yammer Metrics Statistics 60

Kikolani

JANUARY 26, 2010

Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t. She also suggested that we read the book Groundswell – a must read for social media strategists.

ROI 114

ROI SEO Social Media Tips 114

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. & every month, subscribers are kept abreast with the latest offers through monthly catalogue. Money Saver stretches the concept to make it a win-win for all by feeding on ’dependencies’.

Startup 109

Startup Web 2.0 SMS Proposal 109

Buzz Marketing for Technology

JUNE 28, 2008

t all be pinned on technology itself though, says Rosen, who co-authored the recent book ?TechnoStress? Lewis has found similar problems in focus groups he?s In a round of new journals and books, mental health experts are beginning to look further into the Internet?s Dominguez Hills. ?We?re The overload problems shouldn?t

Data 100

Data Journal Survey Study 100

ProBlogger

FEBRUARY 9, 2014

a beautiful book – the cover and sample pages we showed of this eBook are beautifully illustrated and designed – it’s certainly easier to sell something with visual appeal. running focus groups with readers to ask them about their needs. As a result she’s familiar to many of our readers.

eBook 47

eBook Sample Samples Focus Group 47

Akamai Marketing

DECEMBER 28, 2012

Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. As a young writer, actually publishing a book seemed like a pipe-dream, particularly given the fact that I also always dreamed of eating and having shelter. I’ve considered several books over the years.

Review 121

Review Publishing Crowdsourcing Focus Group 121

Diva Marketing Blog

FEBRUARY 22, 2009

Joel Rubinson : Social media and the internet in general have turned life into an interconnected open book exam while traditional research is a closed book exam. Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Can it skew the data?

Research 40

Research Social Media Nielsen Microsoft 40

ProBlogger

JANUARY 30, 2011

Another agreed, “I would love to read this book. Maybe I can count it as one of the many books I resolve to read this year.”. Yet, after the contest ended and the book was awarded, some readers suddenly didn’t want the book; or, more accurately, they didn’t want to pay for it. ,” said one reader. How ‘bout this car?

Buy 46

Buy eBook Compete Small Business 46

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. Now that my interest has been piqued on the issue, I will look for your book.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

MARCH 16, 2023

Even in the face of price increases and flight cancellations, you’ll never book with another airline again. Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. Even after five years, nothing can persuade you to end your boycott of the brand.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Hootsuite

MAY 16, 2023

That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. Book a Demo Enable and respond to reviews When nurtured and managed, online reviews are a great type of grassroots, word-of-mouth marketing. The brand listened, updated the bottle, and the TikToker shared the story.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? I mean such a humble guy, talking about somebody who was a college professor at Rutgers teaching social media and other things, and his book, “ Return On Influence ,” went super Nova and sold out the first run in eight weeks.

Yahoo 115

Yahoo Yammer Social Media Software 115

Hootsuite

APRIL 11, 2022

Since implementing an intelligent retail bot, fashion retailer Groupe Dynamite’s traffic increased by 200% , and chat now makes up 60% of all of their customer interactions. What used to take formalized market research surveys and focus groups now happens in real-time by analyzing what your customers are saying on social media.

Retail 97

Retail FAQ How To Survey 97

Convince & Convert

APRIL 20, 2011

Our preference of city to country, work to play, beer to wine, restaurant to home cooking, video games to books, television to the outdoors, football to soccer, golf to baseball, etc. That would be the equivalent of 230 interviews or roughly 78 focus groups. This is just to prove a general point. Quantitative interviews = $80.

Research 136

Research ROI Focus Group Apple 136

Sprout Social

JUNE 26, 2023

Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. Use a social listening tool like Sprout Social to capture conversations that people are having about your brand on social media.

Loyalty 122

Loyalty Retail Data Strategy 122

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. link] jaybaer If there were thousands of blogs, Webinars, books, etc. But what I do know is a methodology to find out.&#

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Stay N' Alive

NOVEMBER 5, 2011

It can also be a great way to get external feedback from a select group of people outside your organization - perhaps you could involve a focus group in the release of a new product before you launch it to the public. Circles make the perfect tool for this. Targeted Notifications. For a company this can be very useful.

Yammer 110

Yammer Google Sharepoint Microsoft 110

Convince & Convert

APRIL 1, 2010

But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads. How can I help you?

Social Media 120

Social Media Content Analysis Sports 120

Later

JULY 4, 2019

Instagram’s latest sticker launch is designed to help you host and participate in real, human group chats (no bots allowed!) With the chat sticker, you’re able to initiate a private group chat (like a group DM) with your followers, but you are able to choose who joins the chat. . with your followers. .

Instagram 78

Instagram Brands Hosting Groups 78

agora pulse

APRIL 29, 2020

“In 2018, I launched a #1 best-selling book called “ YouTube Secrets ,” but my journey absolutely did not start there,” says Sean Cannell. Chase Jarvis just wrote a new book on creativity that’s worth reading. So here it is, in his own words. From Church Volunteer to YouTube Guru.

YouTube 96

YouTube Strategy How To Video 96

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. How can I help you?

Social Media 150

Social Media Strategy Consultant B2B 150

Buzz Marketing for Technology

JUNE 27, 2008

And if the answer doesn’t lie in musty books and stacks of journals, are libraries still part of the answer? Open Minds, Open Books, Open Source , Feb. Fifty years ago, knowing how to read a book did not mean a student automatically knew how to do research. Looking for a job? FEATURED EMPLOYERS. Related stories.

Education 179

Education Research News Google 179

Koka Sexton

JULY 19, 2016

Even though the term social selling didn’t rate high in focus groups, when Sales Navigator launched we took it forward, put a stake in the ground and called it the start of the social selling era. As Reid Hoffman’s book Alliance says, ‘we operate in tours-of-duty’, I’ve had 3 tours of duty and I served them proudly.

LinkedIn 40

LinkedIn B2B Team Focus Group 40

Viper Chill

DECEMBER 2, 2012

New York Times best-selling authors Chris Brogan and Julien Smith recently launched their latest book, The Impact Equation , and kindly mentioned me as someone who has built up a large following of passionate (and attractive) readers. On Tuesday, on a single day, we booked $2m in revenue. readers in the last month.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Sprout Social

FEBRUARY 8, 2023

They also host a podcast called “ Poured Over ” where a career bookseller talks to guests about their favorite books. You can always count on Barnes & Noble for a good book recommendation, whether you’re a new customer buying online or an existing customer buying in-store. How have their preferences, pain points and needs evolved?

Strategy 84

Strategy Marketing Loyalty Collaboration 84

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. After the socially awkward embracing is done, invite both groups in during the creative process. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

Can you imagine an “Illinois Marketing for Dummies&# book? link] [link] Lanmark Group A good read for all: Is Twitter for Business Even Worth the Trouble [link] [link] Shari Weiss RT @jaybaer: Is Twitter for Business IS Worth the Trouble? link] [link] Chris Baldwin RT @jaybaer: Is Twitter for Business Even Worth the Trouble?

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), Find him at jeffmolander.com In this economy need is the new want. And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. to create confidence that often overlooks the obvious.

Social Media 120

Social Media Strategy Mobile Consultant 120