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What Type Of Content Should My Company Produce?

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Marketing and Publishing. The best content is created by Publishers. Study publishing. Create a publishing culture within your organization. Know the direction of your business and build your strategy around it (hint: that's where the real ROI of Social Media, publishing and Digital Marketing lies).

Types 111
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Don't Quit. Yet

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One of the best books that Seth Godin has written to date is called, The Dip , and subtitle is, "A Little Book That Teaches You When To Quit And When To Stick." " It's a book about quitting (and it's powerful). Your job is to make everything that you create as shareable and as findable as possible.

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One Last Comment About Blog Comments (Hint: They're Back)

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I loved all of the feedback, additional discourse and more, but I was much more focused on reading, thinking and writing the next post, article, book, presentation, etc. To me, what makes any piece of content "social" is how shareable and findable it is. publishing. That was my true hope. That''s it. blog comment.

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Facebook Is About To Explode (In A Good Way)

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Soon, readers of blogs and content publishers will be able to take their content, grab a small line of code and post these news items outside of Facebook''s walled garden (on blogs, websites and more). In my second business book, CTRL ALT Delete , I call it the one screen world. content publishers. One more thing. f commerce.

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The Other Side Of Comments And Community

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What if you Blog because the platform just makes it so easy to publish? I Blog to make the content I think about as shareable and findable as possible. I've changed my stance on Blog comments over the years, but none of that truly changes the reasons why I Blog: which is to publish my thoughts. business book. publishing.

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Content Pays

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E-books, which have gained popularity with the emergence of Amazon 's Kindle and other e-reading devices, have been bought by one in ten Web users to date. It must be able to make itself more shareable, findable and social. publishing. publishing. There are many mitigating forces at play here. It must be easy to access.

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Being Digital

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There are lots of brilliant business books by people like Don Tapscott , Seth Godin , Clay Shirky , Joseph Jaffe , Avinash Kaushik , Bryan Eisenberg , David Weinberger , and many others that can get you started. Most of these books offer the kind of content that they don't teach in university. business book. publishing.