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Using the Amazon Search Engine as Marketing

WebInKnow

Search Engine Optimization is a fundamental aspect of web marketing. As you think about ways of getting found in search engines, you should also keep in mind that there are many other search engines in English besides Google. The second most popular search engine is YouTube and the third is Amazon!

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Book Review and Giveaway- The Commitment Engine by John Jantsch

Janet Fouts

The Commitment Engine: Making Work Worth It , by John Jantsch. In the Commitment Engine he shows us what commitment really means in a business and a personal sense. In the book he says “A commitment engine business must always ask ‘How can we make what we give away better than what our competitors charge for?’”

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Book Review: Marketing in the Round

Webbiquity SMM

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

Review 186
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Google Books Poses New Search Opportunity

Small Business Mavericks

A judge agreed with their argument that scanning pages of published books constitutes fair use. The interesting thing about this decision is that the scanned pages in the books creates a new opportunity for business owners with authority to achieve search engine rankings. That could lead to additional books sold for authors.

Google 101
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Top Social Media and Marketing Books of 2010

Webbiquity SMM

Books make great gifts, and there’s still time to order for pre-Christmas delivery. Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Happy shopping!

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Six On Page Search Engine Optimization Must Do’s

Small Business Mavericks

Search engine optimization is not all about gaining inbound links. Think of it as a chapter title in a reference book. Use keywords carefully – these tags are for users and search engines now look at them from a user’s perspective. Search engine sitemaps are regularly checked by the search engines.

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Socialnomics Book Review | jasonyormark.com

Jason Yormark

Socialnomics is written by Erik Qualman , most well known for his contributions over at Search Engine Watch and on the tradeshow circuit. As I mentioned above, it’s not really a book to teach you how to integrate social media into your day to day strategy, but one to inspire you to do so.

Review 209