Webbiquity SMM

article thumbnail

Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185
article thumbnail

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

Don’t send emails to everyone in your address book, rather, choose your recipients carefully. For B2B marketers, it is important to remember if a specific campaign, article or eBook does not succeed, or even gets negative feedback, and to learn from that failure or feedback and respond accordingly. Don’t spray and pray.

B2B 190
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Eight Advanced LinkedIn Strategies for B2B Marketing

Webbiquity SMM

The best way to nurture leads is to book a call and have one-on-one conversations with prospects. You can automate the entire appointment-booking process with tools like Appointlet. For instance, if you want people to subscribe to your newsletter, gated content like an ebook will help you achieve that objective.

B2B 244
article thumbnail

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form. Large numbers of blog posts, articles, and even books have been published addressing each of the strategy areas outlined above.

B2B 100
article thumbnail

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Just 11% use mobile content and only 9% create eBooks. ” More than 60,000 Twitter users include “SEO” in their bios, there have been 13 million blog posts published that include “SEO” in the title, and Amazon.com carries almost 2,700 different books about SEO. Earnest B2B ). Earnest B2B ).

article thumbnail

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

What’s the Difference Between a B2B Blog Post Topic and an Ebook Topic? Use CMI’s Visual Content Marketing Look Book to inspire your next content project. Kevan Lee (again) demonstrates how to breath new life into old posts by repurposing content as ebooks, presentations, guest posts, and more. asks Kate Rinsema.

Content 60
article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. Yet less half utilize webcasts and just 20% create e-books. MarketingSherpa ).