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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115
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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

We’ve seen that individuals nowadays don’t sift through their Yellow Pages to find a local business (nor do many people even own such a big book any longer); they turn to the Internet for help. Is MySpace marketing really worth it? I hope you enjoy the book and find it valuable. How do I make a killer Facebook page?

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Announcing the Newest Social Media Prince

Techipedia: Tamar Weinberg

I recently wrapped up writing a book on social media marketing for individuals to large businesses entitled The New Community Rules ( Amazon link ) and the book is slated for a late June/early July release. And congrats on the book, too. Wow, a baby and a book. David Jacob … love the name. Very happy for you, T.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Jonathan Fields Self Help,&# asking him to review a new book.

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay. Who we are. Who we want to be.

RSS 118
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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace.

MySpace 136
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10 Ways to Support Charity Through Social Media

Justin Levy

Almost everyone has an outlet for blogging these days — whether that means a site running WordPress, an account at LiveJournal, or a blog on MySpace or Facebook. Write a Blog Post Blogging is one of the easiest ways you can help a charity or cause you feel passionate about. 250 discount if you use "JUST25" when registering!