Jeff Esposito

SEPTEMBER 20, 2010

I reached out and thanked him and one thing led to another and we talked shop (peep out page 39 for the insights of the conversation) and about this book he was writing called UnMarketing. Fast forward six months later and I just wrapped up the book. It was a great read and is a book that you should check out. Enjoy this post?

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Jeff Esposito

JULY 12, 2010

Instead of getting something that offered a road map or outline into becoming what Godin tabs as a lynchpin, the book offers a series of questions that have the reader pondering the answers. My favorite recurring theme in the book was centered around the primitive reptile brain. Enjoy this post? Thanks for visiting!

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Review Video Banking Creative Commons 23

Jeff Esposito

AUGUST 10, 2010

I will also give my copy of Jim’s book to the first person who comments on the video or post with one small caveat – that you donate $20 to a charity of your choice and let me know what it was. It is that simple, donate $20, comment and I will give the first commenter the book. I wil gladly send the book up your way.

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Jeff Esposito

AUGUST 27, 2010

I am also glad to say that Scott Stratten ‘s book Unmarketing came out this week and I am featured in it talking about Vistaprint’s social media strategy. A book review is coming in the next few weeks, but if you want to check it out for yourself, click here to get it for less (Amazon affiliate link). Thanks for visiting!

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Posterous Creative Commons Disqus Applications 32

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post? I thought [.] Unported License.

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Metrics Review Social Media Video 28

Jeff Esposito

AUGUST 19, 2010

blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Now for the second thing to do today: If you are in the Boston area and are looking for a great Tweetup to attend, head over to the Beehive for the CoTweetup from 5:30-8:30. Alltop Social Media said: Things to do today [link] Social-Media.alltop [.]

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Jeff Esposito

JULY 22, 2010

People in corporate hierarchies are used to dealing in dollars and cents not equated ad value or having a clip book thud. « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? The looks of disbelief and folks asking what we do all day is irksome.

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