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How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

I wrote recently about the role of custom conversions in your Facebook advertising. If you aren’t using custom conversions , it’s time to start. First, a very brief reminder about what custom conversions are, in the simplest terms. Custom conversions provide granularity for both reporting and optimization.

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Transformational Conversations with Toi B. James #MindfulSocial

Janet Fouts

In our disconnected world, it’s harder than ever to have a conversation that allows participants to truly understand each others’ perspectives. So how do we learn to have these transformational conversations? Listen to the podcast below and then go get this book! Listen to the podcast below and then go get this book!

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26 Social Media Marketing Books to Advance Your Skills

agora pulse

Need a good social media marketing book that fuels your learning and your career? Whether you’re an experienced social media manager or you’re just getting started in the field, reading the right social media books can help you level up. Social Media Marketing Books for Newbies. This book is for you.

Skills 195
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Everything You Need to Know About Booktok + 5 Best Books

Hootsuite

The TikTok community of BookTok has quickly become one of the leading book recommendation platforms in the world. Its unique combination of social media and book reviews has revolutionized how people find new books to read. BookTok started as a hashtag on TikTok by a group of book lovers, and it quickly became a massive trend.

Review 98
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What is Conversational Commerce and Why Does it Matter for Brands?

Hootsuite

Without conversational commerce , this happens online all the time. Learn how to take your customer service digital with conversational commerce. Delight your customers and improve conversion rates. What is conversational commerce? Conversational commerce takes your customer service digital. You leave empty-handed.

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

If you can’t hold a conversation, don’t understand context and are taking yourself too seriously-this might not be for you. You’ll probably need to be somewhat adept at that aspect or understanding. Do you know what that means? How “good” are you at social media engagement? Do you know what you’re doing?

B2B 276
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Book Review: Marketing in the Round

Webbiquity SMM

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

Review 186