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Finding The Perfect Pitch

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I was deeply moved by the book, The Art Of The Pitch , by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter Coughter ). You have to make sure that the agencies you're looking to work with can compete with you (and your competitors) at the levels that you expect.

RFP 106
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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

Some processes were simple, such as “how to reserve the LCD projector for a meeting” or “how to submit a book purchase order.” • Organizing meetings (flowchart) • Buying books/procurement (list). One participant had seven different versions of the same RFP process.