Finding The Perfect Pitch
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APRIL 18, 2012
I was deeply moved by the book, The Art Of The Pitch , by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter Coughter ). You have to make sure that the agencies you're looking to work with can compete with you (and your competitors) at the levels that you expect.
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