article thumbnail

The little library that could: Lessons from Orkney Library on being a little fish in a big pond on social

Sprout Social

A man just came into the library to ask if we knew which book had the best cliffhanger ending so we told him it was definitely #NationalTellAJokeDay pic.twitter.com/3T4XyTK95X. We connect with a lot of other libraries and publishers and authors and book shops. “It doesn’t have to be hilarious. It just has to be a light touch.

Library 121
article thumbnail

Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

We are competing against everything that is out there on social media,” she explains. Sharing content around those recurring talking points is one of the most effective ways to build a more curated social media presence. But Dr. Phillips insists it should be a key focus. “We

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . Many SEO agencies also provide free keyword searching tools worth looking at before defining or booking a guest post.

article thumbnail

What vertical networks mean for the future of social media

Sprout Social

Think gamers, neighbors, book lovers—there’s even one for procurement and supply chain professional s. Vertical social networks are the next evolution in the never-ending quest for more curated online content experiences. But first, what are vertical networks? Examples of vertical social networks. it’s a new year.

article thumbnail

Can You Build a Content Marketing Super Brand

Convince & Convert

Schaefer is working on a new book called The Content Code. As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create a “super brand” if they chose to do so.

Brands 60
article thumbnail

Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. We live in a real-time world; monitor your Twitter feeds and Facebook page and have someone available who is competent to respond. This is a guest post by Corey Northcutt.

article thumbnail

Book Review: Optimize

Webbiquity SMM

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. Curating content can provide the best of both.”

Review 190