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Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. That just shows how little respect they have for the community.

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Where Most Got Social Business All Wrong, Including Me

Convince & Convert

My first book, Smart Business, Social Business was my eyewitness account of living through this organizational change while working for large brands in Silicon Valley. In the book, I plead the case that all business, large and small, must evolve into a social business just for the sake of being a social business.

Jive 134
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The 3 Building Blocks of Social Business Evolution

Convince & Convert

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Guest post by Michael Brito , Vice President at Edelman Digital. Building a business is easy. Start with an idea.

Jive 146
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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. She is also the author of the parenting book, Do I Get My Allowance Before or After I’m Grounded? [ Here is how you can reach out to Mom Blogs: Make a Target List.

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B2B Social Media Gets Intimate

Social Media Marketing

In our rush to amass friends and followers, Rubel argues, we've assembled online social communities that are so loud and so constant, that it's become difficult to use them for more than mundane conversations. The early stage of most sales cycles is equally mundane.

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How to easily find customers on social media

Absolute PA

It starts with this: Make friends and be a valuable member of the community. I’ll say it again: Make friends and be a valuable member of the community. Research and find 2-3 active communities online. These can be Facebook groups, LinkedIn groups, Twitter, Google+ or Instagram communities, niche forums.

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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

I cover many of the same points in the book I am currently writing (Professional Blogging for Dummies). I just blogged about a related subject – the investment that literary bloggers (like me) make in reviewing books and how some small presses seem to treat bloggers with a degree of contempt.

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