article thumbnail

Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

  Many cases are now documented in books, articles, presentations where it did…by Nielsen Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities.   I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening. . 

article thumbnail

Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

dramatically impact the how/why/when of business communications and collaboration of all kinds. In this book, we learned how to move things that added value to our organization closer to the core of what we do, and how to disaggregate those things that aren’t as important and push those out to the fringe. Dr. Wright.

Cymfony 113