Webbiquity SMM

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Book Review: Marketing in the Round

Webbiquity SMM

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

Review 152
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The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity SMM

Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” These thought leaders understand that the greatest product of a good idea is more good ideas, and it’s great to see that their generosity and thought leadership in online communities is being recognized.

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Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. But finding and becoming part of the right conversations can yield insights, new connections, and lucrative opportunities.

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Book Review: Optimize

Webbiquity SMM

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. “Pure creation is demanding.

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5 Easy Tools for Social Selling Success

Webbiquity SMM

With tools for prospect identification within your social network, customizable lead scoring, and some seriously slick options for staying engaged, InsightPool offers the opportunity to leverage your business’ social community in a big way.

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