Techipedia: Tamar Weinberg

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. We’ve seen that individuals nowadays don’t sift through their Yellow Pages to find a local business (nor do many people even own such a big book any longer); they turn to the Internet for help. The best part?

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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

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5 Things I’ve Learned from Running BizSugar

Techipedia: Tamar Weinberg

Work on Building a Community. A community does not build itself. Many entrepreneurs and companies will launch a community site only to be disappointed six months later when nothing much is happening on it—when it’s a ghost town. We also run contests on BizSugar to bring attention to it. Actively Manage the Site.

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Businesspeople who rely more on in-person events such workshops, book signings, and seminars can easily apply these ideas. Your fans are still carving time to see you and to approach you with a question or a book to sign. Industry-specific days of celebration are also great ways to acknowledge your online community.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. The agency works with small and midsized firms in a wide variety of businesses, including a site for booking online tee times and a distributor of electrical gloves. [

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. Email facilitates communications. There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. “It works,&# he says.