Sherrilynne Starkie

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The Gen Z Frequency: win your copy

Sherrilynne Starkie

Here’s what people on Amazon are saying: “Finally, a book that not only understands the complexity and vivaciousness of my generation, but also gives practical insights into how brands connect, market and build community with us. I will draw one lucky winner’s name and will send the book directly. How to enter.

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One week until Social Capital Ottawa

Sherrilynne Starkie

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Don’t miss this opportunity for facetime with the people of Ottawa’s social media community and to learn the about the latest social media thinking and trends.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities. There is no song book. People will increasingly seek to influence policy, companies and communities. The Federal government received more than 30,000 letters from concerned citizens. Movements tend to be distributed.

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Facebook’s little secret…

Sherrilynne Starkie

The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities. The launch last autumn extended the concept for use among other small groups, for example sports teams or book clubs.

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Social media and Montreal’s student protests

Sherrilynne Starkie

Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets.

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Do John Naisbitt’s Megatrend predictions still hold true for 2018?

Sherrilynne Starkie

The move away from national economies towards a global one forcing the adjustment to a world of interdependent communities. Eroding hierarchies give way to social networks as a way of solving community problems. Care in the community, but does it work?) Get it and John Naisbitt’s other books here. It still is!).

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