Direct Marketing Observations
MAY 13, 2022
Strategy and tactics will take a back seat to community and conversation in 2022. At the end of the day, social media is still a transactional, arrangement between strangers but to bolster and validate Seth Godin’s 2008 book, Tribes, everyone has a tribe and, thus the strength and growth of communities will continue to deliver on that notion.
Direct Marketing Observations
OCTOBER 10, 2011
Whether you’re a brand trying to sell a product, someone trying to sell a book, or someone trying to get a job, or get a project, or build a book of business, you need networks, brand champions, supporters, advocates, friends and even strangers along the way to help you get where you need to go.
Direct Marketing Observations
JANUARY 6, 2010
Look no further than her latest book, The New Community Rules-Marketing on the Social Web. I haven’t tried it yet but it looks to be a way to tighten up your Twitter presence and the relationships you have crafted. 5) Tamar Weinberg is a star.
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