Dave Fleet

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Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading). Social media lets you identify, create and tap into communities of like-minded people. You know what you don’t see anyone recommending?

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Six important shifts for social media in 2012

Dave Fleet

I’m currently reading a book that points to a multi-national company having 27,000 Twitter followers as an indication of social media success. Sometimes it might be to drive community engagement; other times it might be to drive business conversion, and so on. Increased search focus.

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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. As part of my new approach to creating content , I’m going to begin curating the best for you. TEDTalks: Johanna Blakley: Social media and the end of gender.

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