Akamai Marketing

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement.

Review 142
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Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

01 second to sniff out people who have created a community and people who have bought one. Your legions of bots and fake accounts won’t support your book/speaking engagements/blog posts/personal appearances. Why not just stand on a street corner in a fuzzy bear costume with a “Book For Sale” sandwich board?

Buy 124
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What's your social currency?

Akamai Marketing

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? Its all about “What’s in it for them&#.

Lurker 203
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Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. As a young writer, actually publishing a book seemed like a pipe-dream, particularly given the fact that I also always dreamed of eating and having shelter. I’ve considered several books over the years.

Review 121
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5 things I’ve learned from failed blog posts

Akamai Marketing

Not in my book. Use it as an opportunity to really engage the community who engages you – give them something they want to talk about in the place they want to talk about it. We had a small amount of discussion on Twitter around the hashtag #sociallyspeaking, but even that was pretty weak.

Badge 175
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11 Tips Blogging Tips for Businesses-Authority Building

Akamai Marketing

Its essentially relationship building with your community and audience. Note: his books came AFTER the blog. We’ll cover tips for both. First, Start with Building Authority with People. This is the kinder, gentler form of authority building. You’ve always got to keep the audience’s needs in mind. He is also an author.

Tips 175
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Klout and Kred – Social Influence Comparison

Akamai Marketing

I can also add the fact that I am frequent flier too if I’d like, which is the beginning of the end in my book. Now THAT’S valuable to someone whose trying to create community and takes the reward system idea to an entirely new level. Not so much.

Klout 177