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How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

I wrote recently about the role of custom conversions in your Facebook advertising. If you aren’t using custom conversions , it’s time to start. First, a very brief reminder about what custom conversions are, in the simplest terms. Custom conversions provide granularity for both reporting and optimization.

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Experiment: Do Longer LinkedIn Comments Drive More Connection Requests?

Hootsuite

Not to fear: all you actually need to do is comment on other people’s posts. But what kind of comments are best? Hypothesis: Longer LinkedIn comments get you more connection requests We’ve all seen those one or two-word LinkedIn comments, like “Well said!” Wanna build your LinkedIn network fast? Where do you leave them?

Comments 106
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Everything You Need to Know About Booktok + 5 Best Books

Hootsuite

The TikTok community of BookTok has quickly become one of the leading book recommendation platforms in the world. Its unique combination of social media and book reviews has revolutionized how people find new books to read. BookTok started as a hashtag on TikTok by a group of book lovers, and it quickly became a massive trend.

Review 98
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Are Blog Comments Dead? | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! Sometimes the comments are even better than the post.

Comments 220
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Top Social Media and Marketing Books of 2010

Webbiquity SMM

Books make great gifts, and there’s still time to order for pre-Christmas delivery. Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Happy shopping!

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Dear Blog Comment Spammer: I Think Your Comment Spam Tool is Broken

Bill Hartzer

Dear Blog Comment Spammer, who just left a comment on one of my recent blog posts: I think whatever software tool or script that you are using is broken. Whatever the reason, you should have noticed that none of the blog comments that are left on my blog actually allow outgoing links to websites. Can you tell? {. {In

Comments 142
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When the FDA won the Internet (also, cicadas)

Waxing UnLyrical

That said, it certainly makes for good dinner party conversation ( #seewhatIdidthere ). This one, though, is different: 300+ comments and thousands of retweets and likes. “expert comment” opportunities for entomologists, environmentalists, nutritionists, and more. TONS of legit media coverage.

Upcoming 251