Direct Marketing Observations

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What Was Your Enchanted Moment?

Direct Marketing Observations

At that time I had recently read his book The Art of the Start and also had stumbled onto Guy’s website/blog, How to Change the World. I commented and they commented back. Last night I finished an advance copy of Guy Kawasaki’s latest book Enchantment. Then one day I read a post that struck a nerve.

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Indiscriminate Interconnectivity

Direct Marketing Observations

We share, we comment, we download, we upload and we consume the content of strangers in the same ways that we create it. In today’s “Uber” connected social world, what makes things work or why they work, is that we’re all now indiscriminately interconnected to each other.

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The dark side of good work in social media

Direct Marketing Observations

It shows up in search in the form of great websites, sweet artwork, graphics, compelling, link juicy blog posts, articles, white papers, e-books, comments, mentions, profiles and bookmarks that you created all on behalf of the client. Simply put, your good work will and still resonates long after you have departed.