Akamai Marketing

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement.

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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

Marriott Hawaii bookings are up 40%. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! The result? Maybe travel and tourism will will be the next segment to utilize the power of event marketing.

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What we can learn from blog firestorms.

Akamai Marketing

THEN it happens: SLAM BAM a snarky comment or worse, an outright attack. Don’t be bullied into submission just because the bully is someone who has a larger following, a book, or whatever. Manners: If your going to comment in social media or write a blog, go ahead and set some ground rules of engagement for yourself.

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What's your social currency?

Akamai Marketing

When people start with the tools I just want to take a book out of my Kindergarten lessons, shove my fingers in my ear and start saying “ Nah Nah Nah…I can’t hear you! Think about it – when you go to a Facebook page or a blog, do you always comment? Shouldn’t you begin by asking where your clients are?

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5 things I’ve learned from failed blog posts

Akamai Marketing

Not in my book. The conversation took place elsewhere: Sometimes, instead of commenting on a blog post, people will choose to engage on another outpost, Facebook or Twitter for example. If you have a blog post that doesn’t generate comments, you move on to the next post. Does this make that idea and that post a failure?

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