Social Media Strategery

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

You can read multiple books for marketing your business on Pinterest. There are more than 5,000 books on social media marketing. When I first started using social media professionally back in 2006, it was because I recognized that these new tools could fundamentally change the way organizations communicated and collaborated.

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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Somehow I don’t think these are the conversations consumers are looking for from brands.

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Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

Eight years later, I read their book, “The Cluetrain Manifesto.” Corporate silos crumbled as people throughout the org chart could easily collaborate with other departments. ” Social media was going to change the world, and I wanted to be at the tip of the spear. The organizational hierarchy flattened dramatically.

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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

We are social creatures, but businesses that assume our social tendencies will ensure the success of a new collaboration platform are gravely mistaken. And make no mistake building an internal collaboration platform is an IT implementation.) Because to unleash the power of social media you have to understand human behavior.

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The People I Will (and Won’t) Meet at the Enterprise 2.0 Conference

Social Media Strategery

The Director of Social Media/Virtual Collaboration Lead/Social Collaboration Team Leader. Director of Social Strategies, Social Collaboration Lead, Virtual Collaboration specialist – where are the traditional organizational leaders? Just listen for a few minutes and he’ll show you…wait! The C-suite.

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My Social Media Resolutions for 2009

Social Media Strategery

My goal for 2009 is to build on this humble base and collaborate with all of you in bringing social media to our government. Re-read the ClueTrain Manifesto - Whenever I feel overwhelmed or discouraged, I find myself going back to the 95 theses at the start of this book to get new inspiration for what it is that we do.

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Keeping Gov 2.0 Fresh

Social Media Strategery

GovFresh was created last year by Luke Fretwell with the goal of inspiring government-citizen collaboration and build a more engaged democracy and is a great source for all things Gov 2.0. Heroes series to videos, books, and a whole host of RSS feeds, Luke has created a platform that offers value to anyone involved in Gov 2.0,

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