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Realignment #3: From Passive Knowledge to Collaborative Discovery


Are plans created internally and then directly implemented or are they developed “by doing,” such as through small pilots and collaboration with customers? From The Demand Perspective Leading From the Outside. This has become the association’s fastest growing program. Read Read case in this free white paper. These are all characteristics of true learning organizations. Today CEMEX has $15.1

Defining Social Business: a Call for Clarity and Collaboration


It’s also a call for collaboration. Collaboration is one of the ideas we encounter a lot in a social business context. However, in this case, I call upon YOUR collaboration. This morning I launched the idea of c reating a collaborative (e)Book on social business on Twitter, it seemed to interest people, despite the day and time. Please do collaborate on this one.

5 Ways Marketing and Sales Can Collaborate for Better Content

Convince & Convert

Since most content marketing is about persuading people through education, what if people could read a small book that would tell them how to solve their own problem ? Content Marketing content creation content marketing editorial approach employee generated content internal collaboration salesBut guess what? Schedule Monthly Meetings with Sales Managers.

When Millennials Take Over [Book Review]

Waxing UnLyrical

By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. The book then goes through these four capacities in successive chapters, with a good number of in-depth case studies to make the authors’ points. It happens to be a really good, really well-written book.

How SocialStudent Improves Engagement and Collaboration @KatyTroughton #IBMConnection #education

Blue Focus Marketing

What is IBM doing to help empower students to better engage, collaborate, and take a leading role in the social age? The goal of SocialStudent was to provide participants with a real-world collaborative environment similar to the ones they’re likely to experience once they’ve graduated and entered the workforce. Does SocialStudent sound like a promising step forward to you?

Buy the Book, and then We Show Up


If you get the book in the hands of a larger number people in your organization, Maddie and I will make it worth your while by giving you some free consulting to go along with it. Or if you order 100 books , we’ll do a customized webinar for you and your people for free ( we normally charge $2,500 for that ). Well, obviously to help sell books. It’s a win-win.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment. But before we get started: what exactly is a Wikibrand?

Engaging the Next-Gen Workforce through Collaboration #SocBiz #Leadership #Leaders

Blue Focus Marketing

This panel was of particular interest to me, as the topic had a great deal of overlap with subjects covered in my book, The Social Employee (McGraw-Hill, 2013), coauthored by Mark Burgess (@ MNBurgess ). And so, these panelists were asked what their companies had done to make their collaboration and social networking solutions appealing to their workforce. And so, we push onward.

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47 Books For Your 2011 Reading List

Dave Fleet

Tweet Looking for books to populate your reading list for 2011? Last year I set myself a challenge: reading a book every two weeks throughout the year (I actually managed one more than that). Here’s the list of books they suggested, along with a few books I plan on reading myself (links are Amazon affiliate links): Non-Fiction. booksWinning - Jack Welch.

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5 essential books for geeks…

The Way of the Web

Having seen some recommendations for what Wired considered the essential books for any geek, and found it a bit esoteric in recommending the original Dungeons & Dragons manual, for example, I thought I’d recommend the five books I have read, owned, re-read and recommended on numerous occasions as the core of my own geek libary. It’s not a definitive list, as I’m sure there are some great books I’ve yet to read, and it’s not focused on marketing, because that requires it’s own list. The Hacker Crackdown on Amazon. Code 2.0 on Amazon.

Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. As a young writer, actually publishing a book seemed like a pipe-dream, particularly given the fact that I also always dreamed of eating and having shelter. From Blogger to Author? I’ve considered several books over the years. Book Review

Get Ready For The Collaborative Economy

Twist Image

He calls it, The Collaborative Economy , and he thinks it''s going to change everything (again). In June of this year, he launched his latest research report called, The Collaborative Economy. business book. the collaborative economy. Episode #372 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jeremiah Owyang is on to a new thing. " Think about Uber , AirBnB and even Netflix. world where we share stuff. not own it. He''s got a great mind for business, technology and marketing. Enjoy the conversation. airbnb.

Announcing @SocialEmployee (McGraw-Hill) & Book Trailer #IBM #Cisco #Dell

Blue Focus Marketing

We are thrilled to announce the upcoming release of our new book, The Social Employee: How Great Companies Make Social Media Work , out August 23 through McGraw-Hill ! In our book, these international brands, were generous enough to open their doors to us so we could show the world how they are achieving revolutionary results. Watch The Social Employee book trailer video!

The Five Business Books That Shaped 2011

Twist Image

So are Twitter , online newspapers and magazines and the occasional Podcast, but if you really want to deep-dive into a topic and spend more than a grazing moment with it, you have to read a well-written book about the topic that interests you. A few years back, I set a personal goal of reading one book per week. As of this week, I've clocked in 33 books (and yes, I realize that "failing miserably" is probably a bad choice of words considering that the average person in North America reads between one and three books a year. best business book 2011.

Collaboration, Sharing And The New Entrepreneur

Twist Image

All of that comes through brilliantly in his first book, Things a Little Bird Told Me - Confessions of the Creative Mind (we also share the same book publisher). business book. collaboration. bizstone businessbook charlierose collaboration creativemind creativity entrepreneur entrepreneurship evwilliams jackdorsey jeffbezos jelly medium richardbranson stevejobs thingsalittlebirdtoldme twitter When you think about entrepreneurship, who do you admire? Names likes Richard Branson , Steve Jobs and Jeff Bezos come to mind. They are awesome. As powerful? creativity.

Book Review: The Social Customer

Dave Fleet

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book. Collaboration. The book is extremely easy to read. consistent energy and enthusiasm flow through it, and the personal anecdotes lend a human feel to the book throughout. The book isn’t without its issues, however. booksTweet. Structure.

Book Review: The Social Employee

Webbiquity SMM

Into this milieu have stepped Cheryl and Mark Burgess with their book, The Social Employee: Success Lessons from IBM, AT&T, Dell, and Cisco on Building a Social Culture. ” And that is what sets up the core of this book: lessons the authors share from seven leading companies in how to harness the power of social employees. Those voices collectively shape the brand.

Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)

Blue Focus Marketing

Announcing Upcoming McGraw-Hill Book (Aug 23, 2013): The Social Employee ! It all begins by building strong collaborative relationships among employees, across departments, and driven by the C-Suite. SocialEmployee. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. Advertising & Mktg.

It’s Not About You Book Review

The Way of the Web

I’ve been lucky enough to be sent a copy of ‘ It’s Not About You – A Little Story About What Matters Most in Business ‘, which is the new book by Bob Burg and John David Mann. Blurry photo of a good book - my copy of It's Not About You. They’re also repeated at the end of the book. But is It’s Not About You useful?

Announcing @SocialEmployee (McGraw-Hill) Book & Book Trailer

Blue Focus Marketing

We are thrilled to announce the upcoming release of our new book, The Social Employee: How Great Companies Make Social Media Work , out August 23 through McGraw-Hill ! In our book, these international brands, were generous enough to open their doors to us so we could show the world how they are achieving revolutionary results. Watch The Social Employee book trailer video!

9 Productivity Tools I Use to Run My Company

Convince & Convert

And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. Sprout Social For our team, this is the more collaborative side of our social posting and engagement program. Teamwork Like Basecamp, but better (for us).

Have We Reached Peak Productivity? It May Be Killing Us.

Twist Image

It turns out, that all modern work (everything from being a waiter to a bean counter) require employees to  solve problems, be flexbile and collaborative. With that, we have set up our organizations to follow a very specific formula, process and rule book. collaboration. bcg bostonconsultinggroup collaboration creativity employee gettingthingsdone hr humanresources innovation modernwork netflix peakproductivity problemsolving productivity ted tedtalks work yvesmorieux How much better can we get at work? TED Talks can be provocative. That's what the best ones are.

How She Does it: Blogger Pip Lincolne Talks Finding Time to Write Books


As Darren said a little while ago,  everybody has a book in them, but it’s probably more accurate to say every blogger has at least 10 ideas for eBooks inside them. You might want to write eBooks, print books, memoirs, autobiographies – a thousand ideas, but realistically not a lot of time in your schedule for your one (or many!) How do you know when to say yes to a book?

Building Your Business With Internal Collaboration

Convince & Convert

very special guest, Jacob Morgan , author of the book you see. right there, “ The Collaborative Organization ,” and also the CEO, Founder, and Grand Poobah of Chess Media Group. Jay: I have had the opportunity to read the book in electronic format. It is a serious, serious book. mean as you said, there’s nothing out like this book yet. Love it!

The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. When talking about social business, the discussion refers to building a culture of empowered, engaged social employees who are as confident working collaboratively as they are working independently. Reprinted with permission. There’s nothing quite like good, old-fashioned fear.

What Facebook Knows About Innovation (That Every Brand Should Pay Attention To)

Twist Image

Blogs posts, articles and books have been written about Facebook and their ability to grow. They''ll look to things like collaborative environments, the way meetings are held, how they attract clients and their head-down obsession with everything "hacker culture." collaboration. When people think about the company and their state of innovation, they will often align them with a myriad of Silicon Valley types. It''s easy to argue that they simply had a strong product, but it met with a certain zeitgeist and luck that others (Friendster, MySpace , etc.) advertising.

Fitting The Social Media Cube into a Round Marketing Strategy


Then along comes the book, Marketing in the Round : How to Develop an Integrated Marketing Campaign in the Digital Era , by Gini Dietrich and Geoff Livingston. In their book Dietrich and Livingston discuss the benefits of Integrated Marketing Communications (IMC) in the digital age, but don’t stop there. The book offers a strategy for breaking down the barriers and bringing together all areas of traditional and social media to optimize efforts into one comprehensive, integrated strategy. It sounds like the opening line of a corny joke.

NEW: 3rd Edition of the ProBlogger Book Available [Free Webinar for Early Birds]


In May of 2008 – ProBlogger the Book (yep, the real hard cover book) was released. it was a collaboration between myself and co-author Chris Garrett – published with Wiley Publishing. The goal of the book was to summarise much of the writing that Chris and I had been blogging on our blogs – to present bloggers, particularly those at the start of their journey, with a logically ordered guide to blogging for profit. NEW: 3rd Edition of the ProBlogger Book Available [Free Webinar for Early Birds]. In 2010 we released the 2nd edition.

Collaborative Cooperative Environments

Direct Marketing Observations

You'd love to pursue your dreams full time – and you've read all the books and blogs about going after your passion – but you simply can't afford to. You've got big dreams. Perhaps they're recent, or perhaps they've been simmering away at the back of your mind for years. Maybe you haven't started yet, or maybe you've already made a lot of progress. The problem is, you've got a day job.

Quirky Turns Us All Into Sharks And Dragons

Twist Image

Unlike Kickstarter - where individuals post their business ideas and offer the opportunity for people to back the project - Quirky takes innovation and collaboration to a whole new level. The community is responsible for truly collaborating and innovating on the products as well. collaboration. Have you ever seen the TV show Shark Tank or Dragon's Den ? until now. Enter Quirky.

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The 3 Building Blocks of Social Business Evolution

Convince & Convert

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). It requires people to actually communicate — processes and governance models that help shape employee behavior online — and technology to facilitate collaboration across the organization.

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ePatient 2015: Healthcare Associations, Are You Ready?


We started talking about collaborating on a book, and began the planning for it. See what you think, and buy the book here. ePatient 2015 – Introduction To A Book About The Future Of Healthcare (And How YOU Can Get Ready For It) from Rohit Bhargava. Book review Featured Industry Insider Useful Data ———– ( photo credit ).

I, Robot

Twist Image

and how we are going to work is a huge component of my next book, CTRL ALT DEL (which comes out in May 2013). From working the land to working in offices, from cubicles to collaborative open spaces. You can have a handful of these on every floor or available in every major area of collaboration, and they are accessed by workers as needed. collaborative. How we work.

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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

Social Media Marketing Dion Hinchcliffe Jive Software management fad McKinsey Peter Kim Socail Business by Design book social business social media is everyone's job social media training social networking Yammer” This was hogwash of course. Sales is Sales’ job. But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing.

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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

He’s volunteered to give away a copy of his recent book, FBML Essentials , to two readers. You can also purchase my book, FBML Essentials , which will give you a little more details on FBML (as well as the Facebook developer platform in general). have a couple set up for books that I work for the publishing company. Marketers love Facebook. This applies to Pages as well.

5 Reasons You Should NOT Read Marketing In The Round

Shift Digital

There is a lot of buzz going around about Gini Dietrich  and Geoff Livingston ‘s new book Marketing In The Round. I am here to set the story straight, and to tell you why you don’t need to read this new marketing book. You don’t need to read this book if: You already know everything there is to know about marketing. Marketing In The Round.

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Bring Your Brain To Work Day

Twist Image

In 2011, he published his first business book, Grow - How Ideals Power Growth And Profit At The World's Greatest Companies. While collaboration seems to be the work trend of the past decade, it seems to me that collaboration isn't a facilitator in bringing your whole brain to work. For my dollar (and definition), collaboration is when departments and individuals of different levels within those departments work with other departments and peers to solve a problem. All too often, ideas, collaborators and co-conspirators are dismissed because they are "not from us."

A CTRL ALT Delete Interview with Mitch Joel

Geoff Livingston

Canadian blogger and bald brother of another mother Mitch Joel released his new book CNTL ALT Delete today. The book captures the zeitgesit of workplace change caused by a universal shift towards digital media. GL: Your book says everything is going digital, and to avoid it would be a business disaster. GL: You offer personal advice for career development in the book.

@KatyTroughton Shows How SocialStudent Improves Engagement and Collaboration #IBMConnection #education

Blue Focus Marketing

What is IBM doing to help empower students to better engage, collaborate, and take a leading role in the social age? The goal of SocialStudent was to provide participants with a real-world collaborative environment similar to the ones they’re likely to experience once they’ve graduated and entered the workforce. Does SocialStudent sound like a promising step forward to you?

Getting To The Work

Twist Image

Jason Fried has been looking at productivity and collaboration since before the creation of his very edgy and popular company, 37 Signals. He also recently co-authored the best-selling business book, Rework , with his partner at 37 Signals, David Heinemeier Hansson (who also created the powerful programming framework, Ruby On Rails ). business book. collaboration.