Social Media Strategies Summit

JULY 19, 2023

million followers With a roster of global athletes on its books, Nike is better placed than most TikTok brands to extend its reach through celebrity endorsements. Visit the Social Media Strategies Summit for more case studies and advice on improving your social strategy! 1) Nike @nike / 4.4 Glossier clearly understands this.

Brands 130

Brands Energy Sports Fashion 130

Koka Sexton

DECEMBER 26, 2022

This book provides readers with an in-depth understanding of how to tap into customers’ behavioral instincts in order to drive customer action and loyalty. It also offers practical advice and case studies on how to effectively measure the effectiveness of behavioral science-based marketing campaigns.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Case Study 208

Case Study Consultant Buy Study 208

Buzz Marketing for Technology

NOVEMBER 10, 2010

These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Tweet This Post.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Tweet This Post.

Types 255

Types Content Case Study Press Release 255

Convince & Convert

NOVEMBER 20, 2014

Although Tumblr is arguably the best way to experience The Vanishing Game, Land Rover was smart to think through who their target audience was and how/where they enjoy to read books. By adding Kindle, iBook, and more, the additional access points will open the book up to a much larger audience. Social Media Case Studies'

Tumblr 148

Tumblr Team Case Study Transportation 148

Waxing UnLyrical

DECEMBER 16, 2013

Why: On August 6th, the oh-so-wonderful Jay Baer, author of YouTility , joined us for a lively chat where we discussed the state of PR measurement today, the evolution of social media in PR, common mistakes large organizations make when measuring PR/SM results, the best measurement tools, and lessons/case studies from his book.

Storify 216

Storify Press Release Case Study Hashtag 216

Twist Image

NOVEMBER 12, 2017

I was surprisingly taken aback by the book, Exactly What To Say. There are no stories in this book. No case studies. It's a small book. It's a very smart book. In a world where you might assume that anything and everything has already been written about sales, Phil Jones ' book packs a lot of wows.

Case Study 45

Case Study Fashion Retail Sports 45

Convince & Convert

SEPTEMBER 28, 2010

He successfully documents that evolution in his new book microMARKETING : Get Big Results by Thinking and Acting Small. Written with a level of urgency and power that is an unfortunate rarity in contemporary business books, microMARKETING feels a lot like having a conversation with Verdino. microMARKETING – Think Small.

Case Study 113

Case Study Press Release Study Exercises 113

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

MAY 22, 2014

Word-of-mouth social sharing of images, videos and online reviews have been proven to greatly influence travel decisions. Social Media Case Studies jessica gioglio schiphol airport social image of the week social media image of the week user generated content visual storytelling' How well do you know your way around the world?

Airlines 155

Airlines Instagram Tourism Hotels 155

Buffer Social

JULY 18, 2023

She says, “My goal is always greater visibility, followers, and bookings/ leads. Support and collaborate with others: Engage with influencers, thought leaders, and other businesses in your industry. I talked to Astha Duggal , a social media marketer who’s an expert in reviving Instagram accounts from trash to treasure.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Convince & Convert

JUNE 11, 2014

To develop valuable case studies for people to gain insight from, 2. This gives us information including the number of people engaged, the reshare rate, and key influencers. Let me take you through a few case studies and the reports for each one to illustrate how this works. So, why would I help with them?

Campaign 162

Campaign Google Case Study Badge 162

Keyhole.co

SEPTEMBER 20, 2023

Create resources like e-books and how-to guides to deliver value. Write engaging case studies to build niche expertise. Partnering with Influencers and Advocates Influencer partnerships and word-of-mouth can go a long way to get the desired visibility on social media. Promote UGC to showcase your fandom.

Reputation 59

Reputation Brands Construction How To 59

ProBlogger

AUGUST 9, 2011

I’ve read dozens of marketing books in the past six months, and these are the titles that really stood out. Until I read this book. This is the best business book I have read in the past year. You can also use the book as a case study on how to create a popular, profitable blog. Learn more.

Blogger 47

Blogger Curation Aggregator Energy 47

Ari Herzog

APRIL 16, 2012

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” Back to your book. Fleshing out the handbook into a book seemed to make sense.

Twitter 115

Twitter Handbook Class Case Study 115

Small Business Mavericks

MARCH 30, 2011

They’ll be major influences to online marketing for a long time. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? Can you blame them? I think longer content is in, and to be truthful, longer content will always have great benefits.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

MARCH 31, 2011

The most interesting difference between traditional TV and Web TV is that the audience can influence the story line as it develops. Consider: Fans that watch Web shows have the ability to write comments that provide immediate influence on the plot of a series. And, actually, I agree. You must be logged in to post a comment.

Case Study 98

Case Study Press Release Small Business Adwords 98

Hootsuite

MARCH 2, 2022

Creators (sometimes known as influencers) can be your way in. In fact, 84% of consumers say they would purchase, try, or recommend a product to friends and family based on relevant influencer content. For specific strategies, check out our blog post on how to work with social media influencers. Advertise to your target audience.

Retail 104

Retail Social Media Brands Tips 104

Pam Moore

APRIL 29, 2019

From looks (impressions) to listens, comments, likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on. Seeing these same people now speak at events, writing books and paying it forward to others is truly heart warming and my WHY I do what I do every day of this journey.

Metrics 96

Metrics Social Media Marketing ROI 96

Keyhole.co

JUNE 27, 2023

The dashboard can help businesses, public figures, people who make content, and people with much influence. You can also add call-to-action buttons like “Contact,” “Book Now,” or “Shop Now” to get people to do certain things. The dashboard is easy to find and can be reached through the Instagram app.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Writtent Blog

APRIL 2, 2014

CMI Case Studies. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. Formatted as mini case studies, you can draw inspiration from Lee Odden’s list of powerful content marketing examples. Image credit: kapost.

Resources 99

Resources Content Case Study eBook 99

Pixlee

DECEMBER 22, 2021

Robert Cialdini first explained the concept of “social proof” (sometimes called “informational social influence”) in his 1984 book “Influence.” Sharing case studies from clients. Embracing influencer marketing or working with micro-influencers.

UGC 52

UGC Marketing Mobile Review 52

Socialmedia.biz

SEPTEMBER 12, 2016

Image source: https://business.instagram.com/#case-studies. Image source: https://business.instagram.com/#case-studies. Another effective tactic is to work with popular influencers who are passionate about your brand to help you spread the word. Image source: https://business.instagram.com/#case-studies.

Instagram 60

Instagram Tips UGC Case Study 60

Oktopost

JUNE 14, 2021

Many SEO agencies also provide free keyword searching tools worth looking at before defining or booking a guest post. Influencer sponsorships and paid advertising. Case studies delving into a topic. Is Guest Posting Part Of Demand Or Lead Generation? Resource and tutorial pages. Podcasts and podcast sponsorships.

Comparison 145

Comparison SEO Curation Domain Name 145

Ignite Social Media

SEPTEMBER 22, 2022

They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Unfortunately, they do not have a filter option to really narrow down case studies so it’s not the easiest to find case studies that may address your goals if you moved forward using this tool.

Review 17

Review Case Study Social Media Management Airlines 17

Laurel Papworth

APRIL 21, 2012

We’ll look at case studies of customers engaging with companies on social media sites and evaluate the benefits and drawbacks of various social media tools. By becoming familiar with case studies, statistics, influencer monitoring and measurement, marketing professionals can maximisie their online engagement with customers.

Training 76

Training Course Social Media Press Release 76

Hootsuite

JULY 25, 2023

Book a Demo 6 social media rules for lawyers Lawyers use social media for a multitude of purposes , including 87% reporting professional networking, 70% for client development, and 65% for education or marketing. Let’s say, hypothetically, you just finished up the most interesting case of your career.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Talkwalker SM

JULY 28, 2016

As you can see in the Facebook post above, the influencer Brooke Savard uses #LifeWellTravelled even though the experience she talks about has nothing to do with the airline which created the hashtag. This is especially relevant when you understand the importance of these micro brand advocates in terms of reach and overall influence.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Waxing UnLyrical

APRIL 15, 2015

Lots of case studies and lots of stories of success and failure. I love to cruise, but it’s frustrating that there’s no site or app to help me discover the wide assortment of cruises that are a good match for my travel style and budget – and to help me book the right voyage to the right destinations.

Communities 100

Communities Travel Metadata Content management systems 100

Ari Herzog

APRIL 16, 2012

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” Back to your book. Fleshing out the handbook into a book seemed to make sense.

Twitter 87

Twitter Handbook Class Case Study 87

Sprout Social

FEBRUARY 13, 2020

This will show that your posts are influencing action and effectively driving toward targeted CTAs. Paul had a great quote about this: I have a rule that if I see a book that I think might be even loosely applicable to my career, I buy it. He even recommended two books that have helped him out in the past.

Skills 108

Skills Metrics Report Organization 108

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

This is a guest post by David Siteman Garland, author of newly released book Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. and developing the “human” case studies and stories for my just released book Smarter, Faster, Cheaper. Digital schomoozers. You know the type.

Industry 248

Industry Hosting Social Networking News 248

Small Business Mavericks

FEBRUARY 6, 2011

The data suggests that 19% of respondents rated promotional e-mails as influencing their visits to websites. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? At least, that’s according to data reported on WebProNews recently.

Social Media 187

Social Media Marketing Small Business Case Study 187

Hootsuite

FEBRUARY 18, 2020

If you’re looking for appointment, restaurant, or consultation bookings, add Book , Reserve , or Get Tickets action buttons to your Instagram or Facebook profiles. Among other things, the form asked for school and field of study information. Broaden the reach of your contest by teaming up with an influencer or brand partners.

Social Media 145

Social Media How To HootSuite Discount 145

Small Business Mavericks

APRIL 4, 2011

Once you influence the connectors, things can go viral pretty fast. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? If not, you haven’t really lost anything. You must be logged in to post a comment.

Social Media 98

Social Media Case Study Press Release Small Business 98

Buffer Social

AUGUST 1, 2022

Not just in terms of brand-building but also driving a commercial impact and ROI - things like bookings or sales. But from planning and content creation to influencer outreach and daily inbox management, the scope can be huge.

Marketing 79

Marketing Social Media Management Analytics Report 79