Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. But did anyone buy a jacket as a result? I don’t know.

Influencer 157

Influencer Klout How To Blogger 157

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign. JF : Hyper-targeting.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

APRIL 18, 2012

Aside from simply pinning things like “recipes to make” and “gadgets to buy,” Pinterest is a great tool for storing ideas and inspirational articles, especially if you’re a part of a collaborative team. If you’ve ever launched a blogger outreach campaign, you know that influencer identification goes beyond the Klout score.

Tools 158

Tools Products Social Media Collaboration 158

Techipedia: Tamar Weinberg

AUGUST 31, 2011

I know Klout thinks otherwise, but I got more value from Mashable’s 8 users and the influential bloggers 19 users who wrote blog posts reviewing our product in detail than any of the coverage due to the press release. c) Influence is so nebulous that it is better not worth measuring. Image credit: Sean MacEntee. [ Like this post?

Press Release 142

Press Release Patterns Marketing Klout 142

Waxing UnLyrical

DECEMBER 4, 2010

Buying whose life back, exactly? It took me a while to realize that this clocks up the total amount donated both to buy back the celebs’ digital lives (I feel nauseated just writing that), as well as those of regular Joes and Jills who’ve been inspired to “sacrifice&# their own DDs as well. Wanna Subscribe?

Class 233

Class Campaign Klout Influencer 233

Diva Marketing Blog

NOVEMBER 16, 2011

For me his new book, The End of Business As Usual, did both. In the book, I introduce the reader to the connected consumer. The book title says it all. From Klout scores to Twitter followers, many people are struggling with the idea of importance. I nodded and at the end of the read I thought just a little differently.

Klout 78

Klout Social Media Social Networking Influencer 78

Convince & Convert

JULY 6, 2012

With us today is our special guest, co-host Jim Kukral from Digital Book Launch. ” Either that or they’re just sitting back collecting numbers, waiting for somebody to buy them. The synergies… Jim : Your Klout dived 20,000 points for using that word. Eric : Jim knows a thing or two about publishing a book.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

ProBlogger

JULY 2, 2014

Often a one-page overview is useful, but there are times when advertisers or book publishers or other interested parties need to know more detail about your blog and what you provide. Optional – Alexa ranking, Klout score, Google Page Rank, if you feel they will help your case. The most common items are: About you: Your name.

Brands 55

Brands Overview Price Blogger 55

Convince & Convert

MAY 3, 2012

Jim Kukral of Digital Book Launch. So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. I’m not saying Klout is good, bad, or indifferent. Jim : Thank you.

Klout 114

Klout Social Media Conference Influencer 114

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Chaim’s Favorite Little Known Social Media Tools : In a world where everyone is abuzz over influencer measurement and engagement systems like Klout or PeerIndex, I’m going to give you two other tools that are a little under the radar and which we find to be pretty helpful when identifying influencers in different areas. Like this post?

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

AUGUST 24, 2012

Eric is also the Founder of iPressroom from back in the day – that’s where I first met Eric when he was running that company – co-author of the fantastic book “Social Marketing to the Business Customer” , with Paul Gillin. Jay : So, how’s the book going? People are starting to buy the courses.

Social Media 115

Social Media API Training Class 115

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Webbiquity SMM

JUNE 14, 2011

Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • Buy his new book ! Steve Woods , Eloqua.

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

MAY 24, 2012

I’m joined by Jim Kukra l of Digital Book Launch. Last but not least, Jim, of Digital Book Launch. Did you buy, Jim? Jim : That leads me to believe… what you said right there though is that are people buying the stock because they’re fans, or are they buying it because they’re a good business decision?

Yammer 114

Yammer Badge Privacy Communities 114

Convince & Convert

MARCH 22, 2012

Jay: It’s the hubris of the content marketer to believe that, “Once we’ve consumed this amazing content, we’ll be ready to buy.” They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. I’m not looking at Klout scores.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Jay: It’s the hubris of the content marketer to believe that, “Once we’ve consumed this amazing content, we’ll be ready to buy.” They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. I’m not looking at Klout scores.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

AUGUST 26, 2010

I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). Surprised to see my name is in that Klout chart! The standard charts and graphs are entirely useful. No problem. How can I help you?

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

MARCH 6, 2012

Jay: Which brings us to today’s book, Return On Influence. Usually when I wave the book in front of the camera in these interviews, I have the book, but because I was graced with the electronic version of the book, I think I owe you $25, and I only have printed out the cover so that you can see what it looks like.

Klout 123

Klout Influencer Case Study Proposal 123

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Hire Social Media Strategists (Creativity Unbound): Edward Boches of Mullen takes a tactical approach toward hiring for social media — and for him, it’s not just about Klout or following numbers. 62 Streps to the Definitive Link Building Campaign (WordTracker): WordTracker wants you to buy an eBook.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

APRIL 9, 2012

ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., ” 17 Alternatives to Klout by ReadWriteWeb.

Review 200

Review Tools Social Media Klout 200

Hootsuite

JUNE 19, 2019

With more than 130 million taps on these tags each month, a direct buying option is the logical next step. Aerie has earned major social klout for its “Retouching free since 2014” aesthetic. Over the past year Instagram introduced product tags in feed posts, product stickers in Stories , and a shopping feed via the Explore tab.

Trends 112

Trends Instagram Meme Influencer 112

Techipedia: Tamar Weinberg

JULY 7, 2010

If I wanted to shout it out, I’d buy a billboard over the Strip in Las Vegas. Tools like Klout can really help you find the influencers among those who are merely twitterfeeding it up the wazoo. If you’re hiring a social media marketing practitioner for your business, look at their Klout. I should write about it.

Social Media 251

Social Media Klout Influencer Feed 251

Webbiquity SMM

JUNE 6, 2011

’ | Another special tweet he sent 5/21 @ckburgess I can’t wait to get home from Afghanistan to buy his book, #WeFirst , and not just follow his twitter and blog. He is an industry expert in the areas of SEO, interactive and digital technologies and author of Search Engine Marketing and several more books.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

JULY 9, 2010

I recently got chose as an influencer by Klout ( [link] ) and Virgin Airlines to take a free round-trip flight. [link] 40deuce Taking it from the online to offline is always great to make the whole “influencer&# thing more real. How can I help you?

Influencer 123

Influencer Ustream Authentication Social CRM 123

Hootsuite

MARCH 31, 2020

Click-through rate, abbreviated CTR, is a measure of how many people who view a social post, ad, or other piece of content click through to read more, buy, or take some other action. Ebook is short for “electronic book.” Click-through rate (CTR). The formula to calculate CTR is number of clicks divided by total impressions. See Metric.

List 145

List Social Media HootSuite URL 145