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How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

I wrote recently about the role of custom conversions in your Facebook advertising. If you aren’t using custom conversions , it’s time to start. First, a very brief reminder about what custom conversions are, in the simplest terms. Custom conversions provide granularity for both reporting and optimization.

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What is Conversational Commerce and Why Does it Matter for Brands?

Hootsuite

Without conversational commerce , this happens online all the time. Learn how to take your customer service digital with conversational commerce. Delight your customers and improve conversion rates. What is conversational commerce? Conversational commerce takes your customer service digital. You leave empty-handed.

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Book Review: Marketing in the Round

Webbiquity SMM

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. This tool also allows a buyer to plan and book campaigns in advance in a sequenced way.

Buy 112
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Top Social Media and Marketing Books of 2010

Webbiquity SMM

Books make great gifts, and there’s still time to order for pre-Christmas delivery. Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Happy shopping!

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The Difference Between Awareness and Conversion Creative

Likeable

Depending on your strategy, you may have any number of layers, but every funnel has awareness at the top and conversion at the bottom. If you’ve never heard of a product and you get an ad that says “Buy Now!” But there are a few nuances between awareness and conversion assets that can go a long way. Conversion Ads.

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The Five Business Books That Permanently Changed My Life

Twist Image

We buy a lot of books. I''m just as guilty as the next person of picking up the latest and greatest business book, with every intention of devouring every page. It''s easy to be dismissive of the business book genre. To this day, you can read this book and still see how much further we will still go.

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