Jeff Esposito

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Book Review: Digital Marketing Analytics [video]

Jeff Esposito

These expectations were more than exceeded when I got into the book that I’d like to call a good textbook for digital marketers. Overall, you should read this book if you: manage a social media program (PR, marketing, support). This book is a great resource and has earned itself a place on my work desk. like to learn.

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Cops harass 5-year old for late library books, news bloopers and IKEA sleepover – oh my

Jeff Esposito

Charlton Library Sends Police to Collect Overdue Books From 5-Year-Old – no you did not read the headline wrong it really happened. While I would love to say I feel bad for Best Buy, I do not. No matter what you have planned have a great one, and enjoy this eclectic mix of articles in this week’s edition of Five for Friday.

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Reading is fundamental

Jeff Esposito

Over the past two years I participated in a challenge that I heard about on my friend Arik Hanson’s blog to read a set number of books. In each of the past two years I met my goal of surpassing 30 books in the calendar year which helped keep my mind’s creative juices flowing. Home Buying Everything You Must Know. YourService.

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Social media summer reading list

Jeff Esposito

While most of the memories are fond ones, I also remember the last month or so of the summer where everyone tried to cram in the required summer book list. Before you go moaning, there won’t be a test and I don’t really care if you read these books, but they may help you in your career. Click here for a full review.

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Brewing up a Business, a video review

Jeff Esposito

While I thought that the book was going to bee about brewing beer, it was more about a small business done good while growing into a force in the craft brew space. If you are a beer fan, entrepreneur or business book junkie (I don’t judge), check out the book.

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Reading is Science Betches, Sam Adams and Mom Bloggers

Jeff Esposito

Mom bloggers control $2 trillion worth of America’s purchasing power – to be honest I am not really sure I buy this overall number. While it is not hard to fathom given the purchasing power of women in the family setting, I just am not fully buying it. Reading Fiction Helps Your Career – I am a geek who likes to read books.

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Got lemons?

Jeff Esposito

Employers and media people don’t want to hear what is holding up a project, they just want to hear the thud of the clip book hitting the table. Whether it’s lack of funding, staffing, buy-in, time or something else; it seems like there are endless obstacles. Results are more important than excuses.

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