Social Media Strategies Summit

AUGUST 15, 2023

She wrote the book Digital Leadership in Higher Education: Purposeful Social Media in a Connected World , which was listed as an Amazon #1 new release for college and university student life. Josie has a website , a YouTube channel, and Instagram , Facebook , and Twitter accounts. Where Can You Find Them? Everywhere!

Marketing 240

Marketing Education Forums LinkedIn 240

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? and immediately identify keywords for data analysis to reveal brand health or customer experience insights. Enter: named entity recognition (NER).

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Delta: Twitter polls. “I Wendy’s buzz-worthy sarcasm?

Social Media 92

Social Media Brands Meme Real Estate 92

Jason Yormark

AUGUST 30, 2009

Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).

Review 209

Review Case Study Postrank Study 209

Buffer Social

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Brands 79

Brands Hubspot Project Chemicals 79

Hootsuite

OCTOBER 27, 2022

1 in 3 customers (32%) will leave a brand forever with one bad customer service experience. Many brands are using these tools to talk to more customers online: Conversational AI chatbots. Through automation, a chatbot allows customers to connect with a brand instantly. Source: Twitter. We are living in the future.

Conversation 98

Conversation Brands FAQ Survey 98

Keyhole.co

SEPTEMBER 12, 2023

While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires more — Twitter’s advanced search. So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Hootsuite

FEBRUARY 13, 2023

While the hashtag is most common on Twitter and Instagram, you can find it used all over the internet. Well, it often makes for perfect content for your brand. And if you’re expanding your reach, you’re introducing potential new followers to your brand. TBT stands for “Throwback Thursday.”

Brands 145

Brands HootSuite Hashtag Instagram 145

SocMed Sean

JUNE 26, 2012

Your customers might already be engaged in conversations about your brand on sites like Facebook, Twitter, YouTube and Pinterest. Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! Cutting corners isn’t a good approach, either.

Social Media 272

Social Media Strategy YouTube Resources 272

Buffer Social

JANUARY 3, 2022

Building a unique, authentic brand is essential for any business. But many founders confuse their business brand with their personal brand. Here’s why: You’ll have freedom to grow beyond your business: Many entrepreneurs end up writing a book, becoming a public speaker, or starting a new project or venture.

Small Business 85

Small Business Brands Meeting Domain Name 85

Buffer Social

OCTOBER 2, 2023

Imagine automating responses to frequently asked questions or having a virtual assistant manage appointment bookings. Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X. Twitter removed the feature allowing users to report misleading information. The possibilities are enticing.

News 80

News Report Social Media Instagram 80

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. She is a social branding consultant with expertise in social business and social media. Vala Afshar @ ValaAfshar.

Twitter 187

Twitter Airlines Syndication Blogger 187

Ari Herzog

FEBRUARY 6, 2011

Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? How does your book compare? We wrote the book with those kinds of people in mind.

Facebook 183

Facebook Marketing Hubspot Case Study 183

The Realtime Report

APRIL 17, 2014

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. Does your preferred airline respond quickly on Twitter?

Airlines 178

Airlines Twitter Statistics Industry 178

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement.

Review 142

Review Company Klout Policies 142

Sprout Social

MARCH 16, 2021

chicago twitter: Winter Fool's Spring Second Winter Spring of Deception <—? ??? ??? ???? Brands are equally looking forward to real spring. Bars are operating at about half capacity in parts of Florida and Disney World’s four theme parks are fully booked for spring break. Book now: [link] pic.twitter.com/7sdlw19eDt.

Questions 116

Questions Travel Brands Retail 116

Almost Savvy

OCTOBER 4, 2012

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid.

Social Media 243

Social Media Brands Reputation Authentication 243

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. What is surprise and delight? Provide a solution.

Brands 99

Brands Fashion Eventful Hosting 99

Almost Savvy

APRIL 6, 2010

Plus, get a free book) Posted by Irene Koehler in Branding , Business , Tips on April 6, 2010 | 18 responses One of the best ways to learn is to watch others; see what works, what falls flat, what suits your style and what doesn’t. Think about individuals and brands that influence your thinking, decisions or actions.

Influencer 186

Influencer iPhone Remix LinkedIn 186

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Both are clearly damaging to your brand. Sending auto-DMs on Twitter. Overfeeding.

Social Media 206

Social Media Brands RSS Publishing 206

Absolute PA

APRIL 3, 2011

Twitter Your Business, Mark Shaw. If you’re a regular here you will know I’m a big fan of Twitter as a marketing tool, and when I heard that UK Twitter expert, Mark Shaw, was writing a book on the subject I was immediately interested. The content of the book is written in an uncomplicated, easy to read way.

Review 72

Review Twitter Case Study Small Business 72

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

agora pulse

OCTOBER 30, 2019

When was the last time you reviewed your Twitter bio? A good Twitter bio introduces you and your business to your audience and shows them what kind of content they can expect from you. Used well, your Twitter bio will be memorable, help you build relationships, and attract the right followers. What to Add to Your Twitter Bio.

Twitter 98

Twitter Engagement Hashtag Notification 98

agora pulse

OCTOBER 30, 2019

When was the last time you reviewed your Twitter bio? A good Twitter bio introduces you and your business to your audience and shows them what kind of content they can expect from you. Used well, your Twitter bio will be memorable, help you build relationships, and attract the right followers. What to Add to Your Twitter Bio.

Twitter 98

Twitter Engagement Hashtag Notification 98

Socialmedia.biz

JULY 19, 2017

Not founding a startup but investing in one … or a dozen … or, as Jason Calacanis advises in his new book “Angel,” investing $1.5 Angel,” Calacanis’ first book, went on sale Tuesday. And an old-fashioned index for the book wouldn’t hurt, either. Book review: The Age of Context captures the pulse of new tech. •

Startup 61

Startup Review How To Syndication 61

Socialmedia.biz

JULY 19, 2017

Not founding a startup but investing in one … or a dozen … or, as Jason Calacanis advises in his new book “Angel,” investing $1.5 Angel,” Calacanis’ first book, went on sale Tuesday. And an old-fashioned index for the book wouldn’t hurt, either. Book review: The Age of Context captures the pulse of new tech. •

Startup 60

Startup Review How To Syndication 60

Janet Fouts

SEPTEMBER 12, 2015

I was honored to be invited to co-author a book with the legendary Jack Canfield this summer. The book, “ The Soul of Success ” was released in late July and I’m thrilled to announce it is now a best seller on Amazon in both the US and in Canada, not in just one category but in several! 1 Direct Marketing. #9

Small Business 70

Small Business Authentication Newsletter Discount 70

Waxing UnLyrical

JUNE 11, 2021

I’d say if it gets 10+ retweets and 0 haters on Twitter, it’s having a good day (an observation based solely on an informal scan of its Twitter profile). But it’s a great example of how even a “serious” brand can diversify its content and have fun once in a while, by smartly piggybacking on a news hook.

Upcoming 251

Upcoming News Consultant Hosting 251

Twist Image

JULY 6, 2014

Do great brands all something in common? What makes one brand thrive, while others survive and others die? And yes, the ability for a brand to get more personal and build a direct relationship with the consumer is part of the experience. But, if you believe that company''s don''t control the brand, but the consumer does.

Brands 90

Brands Advertising Twitter Conversation 90

Ari Herzog

DECEMBER 28, 2012

Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Twitter in 2013. Related, I intend to publish an e-book on my Twitter evolution in the coming months… Other Applications in 2013. Facebook in 2013. Got a question?

LinkedIn 170

LinkedIn Twitter Facebook Foursquare 170

Twist Image

DECEMBER 26, 2015

Well, in case you have not noticed, it's getting easier and easier to spend your time trolling Twitter feeds and Instagram images, and flicking your way through the Facebook newsfeed. For true perspective - and time to think - nothing satiates me more than reading a good book (and, yes, I'm a sucker for non-fiction and business books).

Instagram 40

Instagram Authentication Skills Industry 40

The Realtime Report

MARCH 5, 2014

Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. Chirpify’s new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads. The hybrid of old and new media is promising.

Buy 164

Buy Products Instagram Twitter 164

Koka Sexton

NOVEMBER 27, 2013

I’ve been looking forward to this book ever since I met Gary Vaynerchuk. Late last night my Kindle sent me a message that the book was available and I started reading it. This is the best book from Gary Vaynerchuk yet. One of my favorite parts of the book is that it’s filled with numerous analogies and metaphors.

Review 75

Review Education Case Study Social Media 75

Waxing UnLyrical

FEBRUARY 23, 2015

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.

Brands 100

Brands Consultant Film Flickr 100

Webbiquity SMM

JUNE 30, 2011

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. That brand image matters little in social media.

Social Media 188

Social Media Brands Plaxo Insurance 188

Twist Image

AUGUST 24, 2014

While he''s been on the podcast before to talk about his new business, Crowd Companies , it felt like the perfect timing to reconnect and see just how well brands are working in the collaborative economy. Ultimately, what we''re seeing is that new startups are efficient, and it''s forcing brands to be efficient. business book.

Brands 90

Brands Hotels Startup Collaboration 90