Waxing UnLyrical

DECEMBER 17, 2012

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review).

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Waxing UnLyrical

JUNE 11, 2021

Oh, also: the absolute best way to stay looped in on my upcoming book , as well as my PR news & views, is to sign up for my email list. What did you think of this social media play? Awesome, terrible, meh…? Whichever it is, I’d love to know. Thank you in advance!

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Waxing UnLyrical

JANUARY 24, 2019

I then decided to write a book, Becoming Ginger Rogers…How Ballroom Dancing Made Me a Happier Woman, Better Partner and Smarter CEO , to share how I was able to bring joy back into my life. Living my purpose also led me to write two best-selling books, Beat the Curve and Performance360 , focused on life and organizational purpose.

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Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

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Waxing UnLyrical

MAY 15, 2012

But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round. Sorry, but they are! … So.

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Waxing UnLyrical

NOVEMBER 22, 2010

There are a ton of books being published on community and how social media plays into that. It’s literally a little book, easy to carry around in a bag and dip into whenever you need some inspiration… and it’s about practical strategies. our last book tour update, we talked PR 2.0 Do share your thoughts below.

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Waxing UnLyrical

JUNE 26, 2017

So we spoke early the next morning, Patrice confirmed that the resorts had those dates available, we each booked our respective flight (on points, mind you, i.e. free!) … and in three weeks we’ll be in Antigua. ” Can you say Jaw = Dropped?! I mean … seriously???!!! Well, now I am.

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Waxing UnLyrical

JUNE 28, 2018

In the seminal book on influence Made to Stick , the authors performed a study that found that after a presentation, audience members were far more likely to recall the stories they heard than the statistics presented — by a factor of more than 12 to 1! In my new book , I examined a range of business stories — the good, the bad and the ugly.

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Waxing UnLyrical

JULY 16, 2014

In my book, Optimarketing: Marketing Optimization to Electrify Your Business , I talk about a lesson we learned shortly after grown-ups were allowed on Facebook (before so-called fan pages even existed). In fact, at one time, many marketers (and creatives in particular) claimed that treating marketing as a science would kill the art.

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Waxing UnLyrical

JANUARY 7, 2015

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. I wrote a book. So now everyone can stop asking me when I’m going to write a book!

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Waxing UnLyrical

JULY 24, 2012

On June 26, Geoff Livingston , co-author of the recent book Marketing in the Round , joined us. Lee recently published Optimize , which is just a terrific book (consider that my unofficial review, though a more official one is coming!), . — Katie Delahaye Paine (@kdpaine) June 12, 2012. This time was no different.

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Waxing UnLyrical

JUNE 26, 2021

If the concept is new to you, this post I wrote a while back should help (I’m also developing some cool resources to go with my book , so keep an ear open #seewhatIdidthere? ). Thanks to social media, it is not difficult to get your “social listening” program started. Gotta get ready for this weekend’s dancecapades.

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Waxing UnLyrical

SEPTEMBER 26, 2012

Whether you read the book or not, I hope the converging media environment causes you to turn you head towards a different form of planning. A former journalist, Livingston continues to write, and has authored three books. We need to weave tactics and types of media together for a holistic experience rather than isolate them.

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Waxing UnLyrical

MARCH 31, 2019

In addition to his works for brands, he has authored three books on social media and marketing, including Welcome to the Fifth Estate, and has spoken at numerous national and international marketing conferences. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019.

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Waxing UnLyrical

APRIL 9, 2012

There is a banner ad for audible.com with a picture of Steve Jobs trying to get me to buy his book. Books are selling and there is about three bumblebees’ worth of buzz on the Internet. Books are selling and there is about three bumblebees’ worth of buzz on the Internet. I will not! In fact, I’m certain of it.

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Waxing UnLyrical

APRIL 30, 2011

If you buy one copy of his book, Built to Sell , today , then he’ll give you a goodie basket worth around $65 (the book costs $16) that includes: a 1-year subscription to Inc. But then I went across to the Built to Sell website, and really liked what I saw, especially when I read a chapter from the book.

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Waxing UnLyrical

FEBRUARY 13, 2012

The crime: in order to make it easier to find our friends, they were taking the address books on our cell phones and uploading it onto their servers. We grab pitchforks, jump to our blogs and decree our anger to the world, usually within 24 hours, if not 24 minutes, of the offense. Now, I’m not trying to defend their actions.

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Waxing UnLyrical

MARCH 20, 2015

By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. It happens to be a really good, really well-written book. or get a signed copy here.

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Waxing UnLyrical

SEPTEMBER 12, 2019

I did this recently for a couple of topics, weird books and asking for a letter of recommendation. Map out a few potential articles that tackle those primary keywords and plan for supporting content that will boost them as well. Go beyond mapping out your simple editorial calendar and think about the high-level, big picture of your site.

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Waxing UnLyrical

MARCH 2, 2012

More importantly, Seuss’s books always came with some kind of lesson or understanding of the world. Allow me to demonstrate with five Dr. Seuss books imparting upon us important, fundamental lessons of PR. #1: 4: The Butter Battle Book , 1984. These lessons aren’t lost on me. 1: One Fish Two Fish Red Fish Blue Fish , 1960.

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Waxing UnLyrical

DECEMBER 16, 2013

Why: On August 6th, the oh-so-wonderful Jay Baer, author of YouTility , joined us for a lively chat where we discussed the state of PR measurement today, the evolution of social media in PR, common mistakes large organizations make when measuring PR/SM results, the best measurement tools, and lessons/case studies from his book.

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Waxing UnLyrical

MARCH 4, 2015

In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. He’s written two bestselling books, Six Pixels of Separation and Ctrl Alt Delete. All of his speaking, book, and writing fees go back into the firm as a revenue stream. People buy from people.

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Waxing UnLyrical

JULY 17, 2012

As I read my book, my mind started racing, and I started thinking of all the things I needed to get done. I set my iPhone alarm for an hour or so later (the time I thought I deserved to have uninterrupted with my book) and then, when it went off, put the book down and started on my list. Being in the moment.

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Waxing UnLyrical

JUNE 27, 2019

Life and organizational purpose are the subjects of Patrice’s best-selling books, Beat the Curve and Performance360. Patrice has been honored by PRWeek (Hall of Fame inductee), PRSA Foundation (Paladin Award), PRSA (Paul M. Lund Award for Public Service), among others.

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Waxing UnLyrical

NOVEMBER 17, 2010

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? It’s the Google generation’s way of thinking. Wanna Subscribe?

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Waxing UnLyrical

FEBRUARY 19, 2014

In addition, an employer can monitor an employee’s address book and calendar … if they’re stored on an employer’s computer, network, or email service.

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Waxing UnLyrical

JANUARY 29, 2013

So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? D’uh! Beth’s visit to #measurePR was an absolute joy.

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Waxing UnLyrical

JANUARY 5, 2015

5 Book Recommendations for Nonprofit Networking and Data Nerds. Beth Kanter reviews five books that stand out from the crowd, in her opinion. Ian Cleary clearly explains how to set up GA so that it’s helping and not hindering your measurement. Why: Looking for some good reads on data?

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Waxing UnLyrical

FEBRUARY 23, 2011

A copy of the book will also be given away. A very informal event from 6-8 pm at Bar Louie Station Square… as well a book giveaway of BYOBP. Who you gonna call fo’ mo’ info? Valerie Simon , Deirdre Breakenridge , Tiffany Winbush and the erstwhile PRCog. Philadelphia. Meet, greet and tweet at the Ardmore, Pa.,

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Waxing UnLyrical

MAY 29, 2015

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. Rich is CEO of Menlo Innovation (featured in Maddie’s book) that is re-inventing the workplace, as well as author of Joy, Inc.

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Waxing UnLyrical

APRIL 15, 2015

I love to cruise, but it’s frustrating that there’s no site or app to help me discover the wide assortment of cruises that are a good match for my travel style and budget – and to help me book the right voyage to the right destinations. If you want to contact us, just click or tap the “Book It” button. Assumption 1: Create content.

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Waxing UnLyrical

AUGUST 21, 2013

Bernays in his 1961 book Your Career in Public Relations, a matter of achieving “…willing cooperation. It does mean, though, willing yourself to remain a silent observer, taking in the other side’s thoughts, and asking relatively simple questions like “Why?” or “What do you think you should do?”.

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Waxing UnLyrical

MARCH 16, 2016

You can do it on a tablet or with a printed book or magazine. I almost always have four or five books that I want to read related to my profession or self-management. Afterward, send a thank you, comment on their blog or write a tweet encouraging others to view their website or social media site.

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Waxing UnLyrical

JULY 13, 2011

His book, Henry Wood Detective Agency , will be coming out soon, and I highly recommend you get in line to buy it.). What could have been left as merely a comment (by Brian) was not, but turned into action that will (hopefully) help him promote his book and a learning experience. The rest of us.

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Waxing UnLyrical

MAY 18, 2016

Having a book rejected multiple times. Overcoming obstacles : Battle against a disease or chronic disease/condition (could range from diabetes to dyslexia). Lowering office injuries by implementing a new safety program. Completing a marathon or a triathlon. Find out how they did it. Arrange to talk with any potential interviewees.

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Waxing UnLyrical

DECEMBER 5, 2014

Vague-booking. ~ (Prefers not to be identified.). Ceaseless selfies from the same people. ~ Geoff Livingston. Endless pictures of cute kiddos # guilty ~ Scott Baradell. Reposting that stupid useless legal notice. ~ Karen Swim. “I find that offensive.”~ ”~ (Prefers not to be identified.).

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Waxing UnLyrical

APRIL 2, 2014

Nouns are more expensive: How many BOOKS, how many SPEECHES, how many CLIENTS?” . “Adjectives are cheap. Everyone is a ‘best selling’ author or a ‘sought after’ speaker or a ‘world class’ coach. ” ~Alan Weiss, principle, Summit Consulting Group.

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