Sherrilynne Starkie

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Rules for good media relations

Sherrilynne Starkie

I follow Spin Sucks , PR Daily , the For Immediate Release Podcast and the Marketing Book Podcast , as examples. There’s also a myriad of great media relations book s that are worth the time reading, not least of which is the CP Style Guide (or AP Style Book for my American friends). Invest in PR tools.

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The Gen Z Frequency: win your copy

Sherrilynne Starkie

Here’s what people on Amazon are saying: “Finally, a book that not only understands the complexity and vivaciousness of my generation, but also gives practical insights into how brands connect, market and build community with us. I will draw one lucky winner’s name and will send the book directly. How to enter.

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The Gen Z Frequency reader competition winner

Sherrilynne Starkie

Gregg L Witt and Derek E Baird co-authored this insightful book. Watch this space for future reader competition and business book giveaways. Late last year Brad entered our competition to win a copy of The Gen Z Frequency: How Brands Tune In and Build Credibility. Brad was chosen as the winner from a random draw of entries.

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Is spin all about lying?

Sherrilynne Starkie

Recently released Spin Sucks , a book based on Gini’s successful blog , teaches readers how to share powerful stories, humanize their organizations, communicate honestly, beat back whisper campaigns, deal with negative comments and reviews, and use brand ambassadors. Spin Sucks – THE BOOK. The world has changed. Related articles.

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Putting your best foot forward in PR

Sherrilynne Starkie

For more information or to book , click here. Dress for Success : Suzy Shier fashion show. Presenter: Chantal McCausland, District Manager Ottawa. Suzy Shier. link] https://twitter.com/SuzyShier, [link]. Related posts: Social media and health care reform. Canada is world’s No. Hope in the City 2011. PLEASE LIKE MY FACEBOOK PAGE.

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One week until Social Capital Ottawa

Sherrilynne Starkie

Don’t miss this opportunity for facetime with the people of Ottawa’s social media community and to learn the about the latest social media thinking and trends. Related posts: Picking up an IABC Canada Silver Leaf Award. Using social media for research: Social Capital 2012. Social Capital Ottawa. PLEASE LIKE MY FACEBOOK PAGE.

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Social media and health care reform

Sherrilynne Starkie

Book now because space is limited. May’s Third Tuesday takes place on Monday May 7 and Ann Fuller, public relations director at the Childrens’ Hospital of Eastern Ontario (CHEO) will discuss current and potential uses for social media in health care, as well as some of the related risks and opportunities.