Jeff Esposito

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Book Review: Digital Marketing Analytics [video]

Jeff Esposito

These expectations were more than exceeded when I got into the book that I’d like to call a good textbook for digital marketers. Overall, you should read this book if you: manage a social media program (PR, marketing, support). This book is a great resource and has earned itself a place on my work desk. like to learn.

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Optimize, a [VIDEO] book review

Jeff Esposito

A few weeks back the folks over at Wiley passed me a copy of Lee Odden’s Optimize to do a video book review. The book itself is an outline for using content, social media and search engine optimization together to maximize success. You should read this book if: You are new to content, social, or search marketing.

Review 44
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Why I read 31 books in 2011

Jeff Esposito

Exactly one year ago today, I read Arik Hanson ’s blog post on the 26 books that he planned to read over the course of the year. When the dust and grime from the books settled, wound up reading 31 over the course of the year. I also welcome any suggestions for books that you think I should read this year as well in the comments below.

Review 43
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New to social media? Read this book

Jeff Esposito

I like to read, a lot and learn a lot via reading books. Not only does the book offer things that you should be doing out of the gate, but also offers what you should be doing as you look to expand your program. If you are a college student or someone getting into the social media space, you should read this book.

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Launch, a video book review

Jeff Esposito

A few weeks back, Wiley sent me over a copy of Michael Stelzner’s latest book Launch (Amazon link) to review for my blog. While I initially thought the book would be on social media since I know Stelzner from his blog Social Media Examiner , I can safely sat that I was wrong.

Review 32
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Brains on Fire a video book review

Jeff Esposito

I read a lot of books and am always looking for a good recommendation. After reading the book by Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones I can safely say that Mark’s description was well deserved. The examples in the book of Fiskars Fiskateers, the Love146 and Rage Against Haze were inspirational.

Review 27
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The big book of social media case studies, a video review

Jeff Esposito

Earlier this month, I finally got around to Robert Fine’s The Big Book of Social Media Case Studies, Stories and Perspectives. While the book wasn’t something that I should have read cover to cover, it was still a good resource for insights into some successful social media campaigns.