Dave Fleet

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Book Review: The Social Media Strategist

Dave Fleet

” Not words you usually expect to associate with a social media book. For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger’s book The Social Media Strategist: Build a Successful Program from the Inside Out. “Page turner.”

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Book Review: Social Marketing to the Business Customer

Dave Fleet

Despite all of the books out there about social media, most of them are pretty generic or focus on end-user 101s. The bottom line: I’ve already recommended this book to several colleagues looking to learn more about social media from a B2B perspective. For me, three key things stand out about this book: 1.

Review 369
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HOW TO: Read 26 Books A Year

Dave Fleet

Tweet Late in 2009, Julien Smith’s fantastic approach to reading inspired me to set an ambitious target for this year: to read one book every two weeks throughout the year. I even published my target list of books so people could hold me to account. In fact, I’m on my 28th book of 2010. 26 books per year… how?

How To 414
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My 2012 Reading Challenge: 36 Books

Dave Fleet

For the last two years I’ve set myself a challenge – one I adopted from Julien Smith - to read at least 26 books per year. In 2010 I managed 26 books; last year I managed 32. Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. A Game of Thrones Series (4-Book Set).

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Book Review – UnMarketing: Stop Marketing. Start Engaging.

Dave Fleet

I’ve known him for a while and, while I always enjoy sparring with him , I consider him a friend so readily agreed to take a look at his new book – UnMarketing: Stop Marketing. The footnotes throughout the book are simply hilarious, too. Tags: books. Start Engaging – when he offered to send me an advance version.

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Book Review And Interview: Common Sense Leadership

Dave Fleet

by Garth Johns, is unlike many of the books I’ve read recently. For another, the book clocks in at just over 130 pages, making it one of the quicker reads I’ve had recently. With all of the leadership-focused books out there, what made you decide to write Common Sense Leadership? Common Sense Leadership. Be on time.

Review 356
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Book Review: The Social Customer

Dave Fleet

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book. Weaknesses.