Waxing UnLyrical

SEPTEMBER 21, 2010

and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. We continued our conversation on social media and ROI. Many new people joined (yay!), Were you inside my head when I wrote the problem with PR ?! Read All About It!

Postrank 150

Postrank ROI Class Tourism 150

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. The biggest problem with measurement is a lack of understanding of the basic principles of this art. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: conviction is a powerful tool. While I would hate to see anyone die a horrible death, it’s remarkable how strongly the Apostles believed in what they were doing; so strongly, that many of them were martyred because of it. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

OCTOBER 6, 2010

Before I set foot in the place, I knew that the crowd I was going to speak with would be a bit more conservative a bit more skittish about getting involved with social networking a bit more unaware (than the “average bear&# ) on how this tool can potentially help them a bit older than the average audience I’m used to speaking with.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

OCTOBER 19, 2010

The predictive text and results that show in Google Instant for various keyword combinations are in themselves excellent tools to find the most relevant keywords to use for your site. Finding those keywords your users are searching for most frequently is getting easier. Pay-per-click (PPC) advertising costs might increase. Read All About It!

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

OCTOBER 22, 2010

It’s not so much a question of how fancy the tools are that you’ll use. [We are also] considering changes to the micro-site to track conversions from site to scorecards to email campaigns that hopefully lead to sales. It’s about what you’re going to try to get your target audience to do. Read All About It!

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 12, 2010

Couch to 5k sounds like a great tool for me to try. I have been following Lindsays running/training for a bit, but havent chimed in before. Ive been trying to get into running myself, but failing miserably. I ran a bit as a youngster, but its been ages. Best of luck on Saturday, Lindsay! I know you will run beautifully. Read All About It!

Class 214

Class Training Postrank Flickr 214

Waxing UnLyrical

NOVEMBER 17, 2010

As a regular reader, you’ll have noticed that I’ve started making frequent use of tools in the WordPress platform such as block quotes and different forms of emphasis via bolding or italicizing different bits of copy. Pull out the bag of tricks. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

NOVEMBER 7, 2010

How to: choose the right blog tool , from Arik Hanson ‘s Communication Conversations. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. Because what he says is Just. I suspect his new book might have a new place on my syllabus. Definitely a palomino.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

OCTOBER 14, 2010

It is true that WordPress post editor, combined with the blog template, does not provide a greater degree of freedom on the placement of paragraphs, or in this case, photo credits; using an HTML editor would provide an advantage in allowing us to place photo credits more conveniently. Read All About It!

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 16, 2010

So I suppose I could also say "is a great tool for establishing relationships.". In my case the objective is to eventually extend some of the online relationships into personal friendships where at least on some rare occasions I see the people at conferences or if they are local for coffee, etc. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 6, 2010

Its interesting that youre talking about trying to step away from the tools and go to more events. Kicking it up: step away from the tools. So much of my "talk" on social networking sites is a combination of promoting things Im doing for Johns Hopkins or Women Grow Business and also my personal life. Read All About It!

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., But when it comes to the most difficult parts of research – where domain expertise is required, even the best tools tend to fall short. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# However, Nick is dead wrong about the lack of tools. However, I stand by my belief many students wont see or have access to these tools.

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

NOVEMBER 20, 2010

What part of, “measure [what] has an impact as opposed to simply focusing on the tools,” isn’t easy to understand? How can you not grasp the importance of measuring numbers that matter instead of numbers that make you look good? Sean: Angela Sinickas is a treasure trove of case studies. Read All About It!

Conference 179

Conference Postrank Tourism WordPress 179

Waxing UnLyrical

DECEMBER 9, 2010

in our digital tools had us reaching for the stars and we ended up getting a black hole. Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. My prized video camera produced such grainy footage, Seurat would be proud. We couldn’t hear anything over the ambient noise of D.C.,

Video 218

Video Class iPad Film 218

Waxing UnLyrical

JANUARY 27, 2011

Even with the online database tools, its still going to require some amount of time to review and narrow the focus. I wrote a post recently with a few examples of requests Ive heard from clients / prospective clients (at [link] if youd like to read). Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

DECEMBER 2, 2010

A one-sentence cover letter wouldnt get anywhere with me, as I use cover letters as a tool to determine if the person can write, pays attention to punctuation and grammar, etc. On cover letters: A cover letter that "creative" is taking a big risk. Where you saw chutzpah, I rolled my eyes. Read All About It!

Class 208

Class Applications Creative Commons Organization 208

Waxing UnLyrical

NOVEMBER 24, 2010

So they brought in the Top 10 STA travel advocates who did not already have an online presence, taught them the tools of the trade and sought to inspire them with existing examples of travel-based social media best practice. However, they wanted to amplify this positive WOM by bringing STA’s advocates online. Read All About It!

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

JANUARY 20, 2011

You are probably familiar with the extensive discussion this spurred but ultimately it seemed that most disagreed with his assertions in that while its definitely all about the people and the real relationships, the tools make facilitating organizing and connections that much easier. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Media 151

Social Media Class Postrank Tourism 151

Waxing UnLyrical

SEPTEMBER 14, 2010

My initial comment there read: [PR is] about building effective relationships with one’s publics (hence “public relations&# ) and using the tools and tactics du jour to do so. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Press Release 266

Press Release Class Industry Comments 266