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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research 265
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. 4) None of the following are community platforms: Wikis, Blogs or Forums. Go join that!

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Facebook Pages: Which News Sites Get the Most Engagement?

Adam Sherk

They are indeed #2 in terms of total fans (among the group of news sites that I looked at). I do feel compelled to mention that NPR would be #2 on your list in terms of fans, however (disclosure: I work there as an audience research analyst). Mike, I should have included MSNBC in the original group. Interesting numbers.

Sites 238
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12 kinds of Knowledge Workers

Buzz Marketing for Technology

It also introduces me to the wicki , group editing of a shared document. However, rather than comments, I am more comfortable with the Manila group discussion format, that makes it easy for people to comment on other people comments, aside from the original author of a thread. Sebs Open Research ] QUOTE. Scripting News ].

Directory 100
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Twitter Suggested Follows – Today's Studio 54 Velvet Rope

Adam Sherk

It’s not the same 20 every time – Twitter randomly shuffles in 20 profiles from the group it has deemed worthy of recommendation. Since new users aren’t always sure exactly how to use Twitter, this starter group can be quite helpful, so the profiles that are featured do end up getting a steady stream of new followers.

Twitter 100
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Free Tools for Social SEO

Saying It Social

The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.

SEO 128
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What's your social currency?

Akamai Marketing

Now, adults ( who make up the largest segment of social media users ) accept brand presence as part of the social media experience, but here’s some bad news: According to a recent study by Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook.

Lurker 203