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Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.

Examples 102
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Do Google's Expanded Domain Results Apply to News and Video Listings?

Adam Sherk

But do the expanded results apply to the embedded news and video listings in the SERPs? Checking another example, the news listing in my results for “egg recall CNN” was for NECN.com not CNN.com, although it should be noted that “CNN” appears twice in that article.

News 113
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Free Tools for Monitoring Hot Search Trends

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Trends 146
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Rich Snippets: Increase Google Visibility for Reviews through.

Adam Sherk

Here’s an example Rich Snippet from a Yelp listing for restaurant in New York that I like: To take advantage of this opportunity you need to add microformat or RDFa markup to the source code of your review pages, which is pretty straightforward. Initially Google is supporting data on reviews and people.

Review 100
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Yahoo Adds Enhanced News Results to searchmonkey

Adam Sherk

For news sites, the publication date and a photo can be added to Yahoo search results for articles and opinion pieces, as shown in this example: To take advantage of the enhanced news results, publishers can either use RDFa markup to embed the news data in their content, or use a NewsML feed to send the data privately to Yahoo.

Yahoo 101
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Yahoo News Syndication: Attribution Links Not SEO-Friendly

Adam Sherk

For example at the bottom of this syndicated LiveScience.com article you’ll see the attribution link: ( 2010 Update: The syndicated article no longer appears on Yahoo News so I removed the link to it. The Yahoo attribution links do not point directly to the original article URLs.

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Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

I tried to make mine fun, included an image (you know how I love pretty pictures) with the appropriate credit, and embedded a video. For example, if your error page reads, “Sorry, you were looking for something that’s not here,&# look for those exact words and select them. Reminder: do not publish this! And nothing else.

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