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Google News Optimization Tips

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. This is data driven and not an “arbitrary decision.”

News 158
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New York Times Plans to Implement Permanent Redirects on IHT.com urls

Adam Sherk

The SEO team has been involved in the project since the beginning and recommended the implementation of one-to-one 301 redirects of all IHT content to its new location at the NYT.com. This, of course, conforms to best SEO practices when moving any content and was accepted and built into the timeline.

URL 100
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The Fleeting Value Of Content

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Most content screams into an empty universe. It's nice to create content with the intent of reaching a broad and targeted audience, but it's becoming harder and harder to do this. No matter how good the content is. Content is short. Content is long. Content is text, images, audio and video.

Yahoo 110
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Publishers: Solve Tracking Code, Duplicate Content Issues with the.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether. xid=rss (or ?xid=topstories

Issues 100
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Borrowing Content Was Happening Long Before Blogging

Adam Sherk

So “borrowing” content isn’t a Web-only phenomenon, it’s just a lot easier to spot now. Shifting from poaching content to paying for it, it really is no wonder that the AP seems so threatened by Google. A wire service’s whole business model is built around selling the same content to as many news outlets as possible.

Content 116
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The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105
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Google News Now Recrawling Updated Articles

Adam Sherk

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” I went looking for an updated story in Google News today and was able to find an example.

News 101