Saying It Social

MARCH 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Free Tools for Social SEO Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Comment by Backlink Building | March 12, 2010 | Reply Leave a comment Click here to cancel reply.

SEO 128

SEO Tools StumbleUpon Engineering 128

Adam Sherk

MAY 12, 2010

So “borrowing” content isn’t a Web-only phenomenon, it’s just a lot easier to spot now. Shifting from poaching content to paying for it, it really is no wonder that the AP seems so threatened by Google. A wire service’s whole business model is built around selling the same content to as many news outlets as possible.

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

AUGUST 20, 2009

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” I went looking for an updated story in Google News today and was able to find an example.

News 101

News Google Syndication Press Release 101

Adam Sherk

FEBRUARY 17, 2010

Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. To what degree that happens depends on how well Google does at improving the interface and functionality. Related posts: Google Social Search: Are You in Your Target Audiences’ Social Circles?

Sites 118

Sites News Google Facebook 118

Adam Sherk

AUGUST 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator).

News 113

News List Google Embedding 113

Adam Sherk

OCTOBER 29, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Social Search: Are You in Your Target Audiences’ Social Circles? So if you link to your Twitter account on your Google profile the people you’re following on Twitter become part of your social circle. If not how do we get there?

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

JULY 9, 2009

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. Which News Sites Have the Most Valuable Facebook Pages?

Syndication 100

Syndication Yahoo SEO News 100

Adam Sherk

JANUARY 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk My Top 10 Posts of 2009 on News Media, SEO and Social Media by Adam Sherk on January 4, 2010 I was going to post this last week but then opted wisely for letting myself enjoy a holiday break. Here’s wishing everyone an interesting and productive 2010.

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? by Adam Sherk on December 1, 2009 In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article.

News 104

News Publishing Google Press Release 104

Adam Sherk

MAY 13, 2009

Initially Google is supporting data on reviews and people. .&# Initially Google is supporting data on reviews and people. Reviews in particular offer a good opportunity for publishers as many content sites produce multiple types of reviews on a regular basis. But now is a good time to begin experimenting with it.

Review 100

Review Google Embedding Press Release 100

Adam Sherk

OCTOBER 27, 2009

Related posts: The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? The Most Popular News Sites on YouTube Google Living Stories – Just Snazzy Topic Pages or is Google onto Something? How “popularity” is determined is not specifically defined, but it is likely a simple metric like page views.

Content 112

Content Press Release Digg Survey 112

Adam Sherk

MAY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Wants Title Tags to Match Headlines? That’s interesting because a basic best practice in editorial SEO is to customize on-page headlines in the title tag (when necessary) to make them more literal and keyword focused.

News 100

News Google Syndication Press Release 100

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Adam Sherk

JUNE 5, 2009

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Is Google going to run out and start penalizing sites with sponsored links in JavaScript? Google News Wants Title Tags to Match Headlines?

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Make it simple and logical to get to actual Wrap content from that page.”

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether.

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

APRIL 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 25 Major News Sites Ranked by Page Speed by Adam Sherk on April 13, 2010 Now that site speed is officially a Google ranking factor, site performance and page load time are important for SEO as well as usability. I just ran its numbers.

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

JUNE 9, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. What sections, special features, individual articles, etc.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. I personally found that Google Trends tends to be a little more sensationalistic than the others. Does this work?

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

FEBRUARY 23, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk AOL Newsroom: A Model for the Future or Shades of 2001? Standards of quality and editorial voice must be maintained, and news organizations in particular play a more important role in society than simply manufacturing content for the sake of making money from it.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

SEPTEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Facebook Pages: Which News Sites Get the Most Engagement? Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. in the sidebars and subpages.

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. You just Google it, right? Over 40% is spent with content. Look at AOL.

News 121

News Press Release Survey SEO 121

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

Adam Sherk

JANUARY 19, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool by Adam Sherk on January 19, 2010 Want to use your Facebook Page to build out your mailing list? Alicia Keys knows how to do it.

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

MARCH 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

AUGUST 11, 2010

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. These are anchored by the main NBC Local profile that highlights the best local content with a better chance of having a wide appeal. It serves as an aggregator of our best local content.

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

AUGUST 31, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

JANUARY 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek on Tumblr: Good Effort, Needs More Engagement by Adam Sherk on January 6, 2010 Awareness of Newsweek’s Tumblr site has been increasing of late. The layout is clean and simple, the content is interesting and Newsweek is mixing in plenty of items from other sources.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

FEBRUARY 19, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites: Tame Your Blog Tags by Adam Sherk on February 19, 2010 Ever notice all the tags that some blogs add to their posts? More than one news site has specifically asked me if adding this block of tag links to the top of posts is good for SEO.

Sites 112

Sites News Press Release SEO 112

Adam Sherk

JANUARY 7, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Hearst Skiff Reader Looks Cool by Adam Sherk on January 7, 2010 Hearst’s Skiff Reader is being unveiled at CES this week. My professional, analytical opinion is it looks pretty darn good.

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.

Examples 102

Examples News Press Release Embedding 102

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

OCTOBER 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. Thanks for your post.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

APRIL 5, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular MLB Teams on Twitter and Facebook by Adam Sherk on April 5, 2010 A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team.

Team 204

Team Twitter Facebook Comparison 204