Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. This is all about content. If all you do is push content, then that’s a pretty one-sided relationship don’t you think? 640 Million on Facebook. Million users on YouTube.

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Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. The book begins with some branding 101 and then provides examples of the benefits of Wikibranding. But before we get started: what exactly is a Wikibrand?

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Review Company Klout Policies 142

Adam Sherk

AUGUST 24, 2010

This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator). So a handful of examples from one individual does not make for a comprehensive sampling.

News 113

News List Google Embedding 113

Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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Trends Tools Embedding Digg 146

Adam Sherk

JULY 9, 2009

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. The Yahoo attribution links do not point directly to the original article URLs.

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Syndication Yahoo SEO News 100

Adam Sherk

FEBRUARY 19, 2010

The Huffington Post is a good high-profile example: Looking at recent posts they appear to have dialed tagging back a bit, but the average post still gets quite a few tags. Tag pages that include the full text of posts can also create duplicate content issues (including only links and excerpts is the better approach).

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Sites News Press Release SEO 112

Adam Sherk

FEBRUARY 9, 2010

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. I’d love to see a partnership between The New York Times and Foursquare.

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Foursquare Badge Press Release Syndication 111

Akamai Marketing

FEBRUARY 22, 2011

For example, from SocialOomph, you can also schedule Tweets, even bulk upload them. Some are free, some are part of their paid service. I tried their paid service and I just felt that that overall, the services were clunky and in some cases, redundant to tools I like better.

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Tools Klout Policies HootSuite 163

Adam Sherk

JULY 28, 2009

CNN.com places a “Story Highlights” section with bullet points to the right of the headline, for example : While a great feature for users, article highlights are also an effective SEO technique. While editors and producers should always be encouraged to incorporate literal text in their headlines, in reality this won’t always happen.

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Engineering Press Release Survey Syndication 100

Adam Sherk

AUGUST 31, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. For technical details and instructions see the SearchMonkey News help page.

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Yahoo News Syndication Press Release 101

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Greg Jarboe July 31, 2009 at 6:03 pm Great example, Adam.

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Press Release Video Yahoo Microsoft 102

Adam Sherk

MARCH 16, 2010

First, a quick look at how news content is currently being included in real-time search results. In its “Latest results” Google blends results from Google News and Google Blog Search with updates from Twitter and Facebook Pages, offering multiple paths in for news and content sites. Tracking data from URL shorteners like Bit.ly

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Sites News Yahoo Engineering 143

Adam Sherk

APRIL 26, 2010

News and content sites are a natural fit for participation and Facebook is encouraging news site adoption by showcasing sites that are already experimenting with it. So I thought I’d take a look at some early examples of Facebook Open Graph integration on news sites. You can jump to the end for the Takeaways ).

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News Module Widget Facebook 149

Adam Sherk

FEBRUARY 25, 2010

It looks great when there are a lot of retweets; when there aren’t many it can weaken user perceptions of the content. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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Syndication URL Press Release SEO 117

The Way of the Web

DECEMBER 9, 2009

It’s called Small Rivers , a tool for bloggers to network content and audiences started by a small team on the Swiss Institute of Technology EPFL Campus, who wanted to find an easier and better way to connect communities of shared interests without having to leave their own website, blog or social network.

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System Bookmarklet Content Blogroll 29

Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. The video is not currently available on Facebook).

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Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. The video is not currently available on Facebook).

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Facebook Press Release Syndication Blogroll 100

The Way of the Web

AUGUST 9, 2010

There was some surprise that content farming doesn’t currently make Demand Media profitable – last year it turned over $198 million in revenue, but still managed to lose $22 million. What content farms rely on: There are two things that content farms rely on for content creation – Search and Advertising.

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Content Adwords Adsense Advertising 28

Adam Sherk

SEPTEMBER 3, 2009

Articles need to be “objective news” to lead a story cluster (op-ed, satire, press releases and subscription content are not eligible to lead clusters). Duplication and Novelty Detection – More credit is given to original sources of content. Google News uses “Citation Rank” to try to determine the original source (i.e.

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News Google Tips Press Release 158

Adam Sherk

AUGUST 20, 2009

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” I went looking for an updated story in Google News today and was able to find an example.

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News Google Syndication Press Release 101

Kikolani

JULY 4, 2010

Without further ado, here are the contest sponsors with blogs enabled with CommentLuv for your content pleasure! Also, don’t miss the best blogroll plugin that adds nofollow to your blogroll everywhere on your site but the homepage, making those links that much stronger. CommentLuv Enabled Blogs List.

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Affiliate marketing Hubpages Blogroll Social Bookmarking 136

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

SEPTEMBER 23, 2009

So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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News Engagement Facebook Press Release 104

Adam Sherk

MAY 13, 2009

Reviews in particular offer a good opportunity for publishers as many content sites produce multiple types of reviews on a regular basis. Through Rich Snippets you can draw greater attention to your listings in the search results, which helps to increase clickthroughs to your content.

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Review Google Embedding Press Release 100

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Write original, timely, relevant content , says Google (heard this one before ?). When you SEO a timely news release, you are competing with news, correct?

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News Google SEO Postrank 274

Adam Sherk

JUNE 5, 2009

Previously, sponsored links in JavaScript such as those in the example above could not be read by crawlers and thus were in compliance with Google’s guidelines. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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Publishing Google NoFollow Guidelines 100

ProBlogger

AUGUST 17, 2017

Sidebars were crammed full of stuff that would take you away from the site (blogrolls, sponsor ads, Google Ads) along with things that really didn’t need to be there (remember tag clouds?). If you’ve been blogging for five years or more, there’s a good chance you’ve created content that covers quite a wide range of categories.

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Trends Real Estate Tag Cloud Blogroll 46

Adam Sherk

JUNE 15, 2010

It is also interesting that despite that low score the profile is still in the 99.4th percentile: Perhaps @ColonelTribune is more popular among industry professionals (as an example of a great Twitter persona ) than typical users and news consumers. Or maybe Twitalyzer missed the boat on that one. What do you think?

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News Sites Twitter Digg 165

Adam Sherk

DECEMBER 1, 2009

While designed to help Google News better interpret and categorize the content in the sitemaps, the tags also provide publishers with additional chances for exposure. It also has the potential to do the opposite; users may disregard non-editorial content such as press releases in greater volume now that it is easier to identify.

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News Publishing Google Press Release 104

Waxing UnLyrical

OCTOBER 19, 2010

For example: Let’s say you are searching for volunteer opportunities in Silver Spring, Md. Relevant content is, and will continue to be, key to reaching searchers. If you focus on one thing, focus on this: creating timely, engaging content that meets the needs of your target audiences. received 13 percent.

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Google Class Creative Commons Yahoo 254

Akamai Marketing

FEBRUARY 8, 2011

As a blogger, there are numerous tools at your disposal to track how your content is doing. Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. It isn’t that we need a tool that does everything. Most obvious of these is Google Analytics.

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Postrank Analytics Tools Klout 134

Adam Sherk

JUNE 30, 2009

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

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Syndication Press Release SEO Publishing 111

Adam Sherk

MAY 22, 2009

I scanned through some of the Top Stories on Google News today – the majority of articles I checked did have the exact headline in the title tag, but in some cases it had been customized, as in this NYTimes.com example: In cases where the headline and title tag didn’t match it was the headline that was used by Google News.

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News Google Syndication Press Release 100

Adam Sherk

OCTOBER 20, 2009

search did have data on the URL in the most recent Muck Rack press release, reporting 65 clicks: That doesn’t measure up to the hundreds or thousands of clicks that popular content often gets via Twitter, but press releases are in a different category. So I wasn’t able to learn anything meaningful there.

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Press Release Twitter URL RSS 145

Adam Sherk

NOVEMBER 3, 2009

For example making a List for the entire editorial staff is a popular first step right now. I didn’t realize it was you who created @ColonelTribune, I use that often as an example of a successful persona (in fact I mentioned in this post on diversified Twitter strategies for news sites ).

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News List Twitter Sites 136

Adam Sherk

AUGUST 7, 2009

With this in mind, it is beneficial for news and content sites to take a diversified approach to Twitter, offering a range options for users to subscribe to. While the variations are limitless, the main opportunities include: Content Broadcasting – this is essentially RSS feeds on Twitter, used for simply pushing out links to new content.

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Sites News Strategy Twitter 105